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change in advertisement spending over six types of media

change in advertisement spending over six types of media d5Me2
The pie charts illustrate the change in advertisement spending over six types of media, TV print, digital, outdoor, radio and cinema, for two separate years in India. Overall, television remained the most popular medium to advertise over five years, although there was little change in expenditure. On the other hand, there were significant shifts in the proportion of ad expenditure for digital and print, while other forms of media experienced little change. The percentage of advertising spending on television advertising was 43% in 2012 and this increased only marginally to 45% in 2017. Digital media expenditure, on the other hand, more than doubled to 15% over the two years to the detriment of print media which fell sharply to just under a third at 30%. Regarding other media types, the proportion of spending on radio ads almost halved to 4% in 2017, whereas outdoor and cinema remained the same at 5% and 1% respectively, with cinema being the least popular medium to advertise in.
The pie charts illustrate the
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change
in advertisement spending over six types of
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media
, TV print, digital, outdoor, radio and cinema, for two separate years in India.

Overall
, television remained the most popular medium to advertise over five years, although there was
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little
This phrase/word (depending on the context) can be potentially replaced with :
change
in expenditure. On the
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other
hand, there were significant shifts in the proportion of ad expenditure for digital and print, while
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other
forms of
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media
experienced
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little
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change
.

The percentage of advertising spending on television advertising was 43% in 2012 and this increased
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only
marginally
to 45% in 2017. Digital
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media
expenditure, on the
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other
hand, more than doubled to 15% over the two years to the detriment of print
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media
which fell
sharply
to
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just
under a third at 30%.

Regarding
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other
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media
types, the proportion of spending on radio ads almost halved to 4% in 2017, whereas outdoor and cinema remained the same at 5% and 1%
respectively
, with cinema being the least popular medium to advertise in.
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IELTS academic change in advertisement spending over six types of media

Academic
  American English
4 paragraphs
164 words
6.5
Overall Band Score
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