The writer of the argument recommends that to increase the KICK share of the radio audience in Medway, the station manager should increase its number of call-in advice programs. However, this conclusion cannot be accepted as it is because it relies on a series of assumptions for the support of which some vital questions need to be answered.
The first problem with the argument is that it is assumed that the increase in the share of the radio audience is only the result of increase in the number of call-in advice programs. The question is whether other parameters which might affect the result remain as it is in both stations. Maybe the increase in the shares is due to advertising or maybe the call-in programs in each station are not the same in all respects or maybe the programs’ calendar is not the same. This recommendation cannot be accepted unless the writer of the argument gives reasonable answers to this important question.
The second problem with the argument is that it is assumed that the conditions in both places are exactly the same. From this point of view, this question arises that whether the audiences in Medway and Rockville have the same interests. Maybe the audiences of Medway don’t like the call-in programs as much as Rockville audiences does or maybe the call-in programs are in accordance with Medway people’s favorites or culture more than that of Rockville.
Another problem with the argument is that even assuming that the aforesaid problems are removed, there is still one chief question need to be answered. We cannot guarantee that whether the manager of KICK can execute the call-in programs as good as the manager of WCQP. The argument does not give us any proofs whether the two managers can work exactly the same. So this recommendation is poor unless we answer to this question.
In conclusion, the writer of the argument recommends the manager of KICK radio to execute the call-in programs to increase its share of the radio audience and achieve the same results as the WCQP does. Nevertheless, this recommendation can only be accepted if the questions which I mentioned in the body paragraphs are all clearly answered and the weaknesses are all removed.
The writer of the
argument
recommends that to
increase
the KICK
share
of the
radio
audience
in
Medway
, the station
manager
should
increase
its number of call-in advice
programs
.
However
, this conclusion cannot be
accepted
as it is
because
it relies on a series of assumptions for the support of which
some
vital
questions
need to
be answered
.
The
first
problem
with the
argument
is that it
is assumed
that the
increase
in the
share
of the
radio
audience
is
only
the result of
increase
in the number of call-in advice
programs
. The
question
is whether other parameters which might affect the result remain as it is in both stations. Maybe the
increase
in the
shares
is due to advertising or maybe the call-in
programs
in each station are not the same in all respects or maybe the
programs’
calendar is not the same. This recommendation cannot be
accepted
unless the writer of the
argument
gives reasonable answers to this
important
question.
The second
problem
with the
argument
is that it
is assumed
that the conditions in both places are exactly the same. From this point of view, this
question
arises that whether the
audiences
in
Medway
and Rockville have the same interests. Maybe the
audiences
of
Medway
don’t like the call-in
programs
as much as Rockville
audiences
does or maybe the call-in
programs
are in accordance with
Medway
people
’s favorites or culture more than that of Rockville.
Another
problem
with the
argument
is that even assuming that the aforesaid
problems
are removed
, there is
still
one chief
question
need to
be answered
. We cannot guarantee that whether the
manager
of KICK can execute the call-in
programs
as
good
as the
manager
of
WCQP
. The
argument
does not give us any proofs whether the two
managers
can work exactly the same.
So
this recommendation is poor unless we answer to this question.
In conclusion
, the writer of the
argument
recommends the
manager
of KICK
radio
to execute the call-in
programs
to
increase
its
share
of the
radio
audience
and achieve the same results as the
WCQP
does.
Nevertheless
, this recommendation can
only
be
accepted
if the
questions
which I mentioned in the body paragraphs are all
clearly
answered and the weaknesses are all removed.