As competition among companies becomes fiercer, consumers today may find themselves bombarded with a barrage of advertisements from businesses trying to promote their products the general public. In this essay, I will demonstrate how excessive exposure to commercials may trigger impulse buying before suggesting some of the ways in which governments can mitigate the detrimental impacts of advertising.
The negative influences that advertisements could exert on people are definite. The allure of the vivid graphics and images often found in adverts may sway customers to purchase the products being promoted, even when they have no real need for them. This is reinforced by celebrity endorsements, which usually have a considerable influence on people wanting to imitate their idols. As a consequence, people who watch too many advertisements generally end up with items that they may eventually have to discard, resulting in a waste of money. The iPhone covers being sold in Vietnam perfectly exemplify this situation. Their advertisements, which feature prominent pop stars, can be found on the side panels of most websites in Vietnam. People who visit these pages often cannon resist the urge to replace their phone covers with the latest models and waste money on a product that would be of little value to them.
In order to help consumers make more informed purchasing decisions, governments can implement some of the following solutions. First and foremost, they need to exercise censorship on all types of advertising. The rigorous content check must be carried out prior to the publication of an advertisement to ensure the description of a product accurately reflects its actual quality. In addition, there should be a limit on the number of platforms on which company is permitted to market their products. This would effectively safeguard consumers against information overload and help them avoid making wasteful purchases.
In conclusion, people who view too many advertisements may be lured into buying unnecessary things, and the proposed steps should be taken to mitigate this influence of advertising.
As competition among
companies
becomes fiercer, consumers
today
may find themselves bombarded with a barrage of
advertisements
from businesses trying to promote their
products
the
general public
. In this essay, I will demonstrate how excessive exposure to commercials may trigger impulse buying
before
suggesting
some of the
ways in which
governments
can mitigate the detrimental impacts of advertising.
The
negative
influences that
advertisements
could exert on
people
are
definite
. The allure of the vivid graphics and images
often
found in adverts may sway customers to
purchase
the
products
being promoted
, even when they have no real need for them. This
is reinforced
by celebrity endorsements, which
usually
have a considerable influence on
people
wanting to imitate their idols. As a consequence,
people
who
watch
too
many
advertisements
generally
end
up with items that they may
eventually
have to
discard, resulting in a waste of money. The iPhone covers
being sold
in Vietnam
perfectly
exemplify this situation. Their
advertisements
, which feature prominent pop stars, can
be found
on the side panels of most websites in Vietnam.
People
who visit these pages
often
cannon resist the urge to replace their phone covers with the latest models and waste money on a
product
that would be of
little
value to them.
In order to
help
consumers
make
more informed purchasing decisions,
governments
can implement
some of the
following solutions.
First
and foremost, they need to exercise censorship on all types of advertising. The rigorous content
check
must
be carried
out prior to the publication of an
advertisement
to ensure the description of a
product
accurately
reflects its actual quality.
In addition
, there should be a limit on the number of platforms on which
company
is permitted
to market their
products
. This would
effectively
safeguard consumers against information overload and
help
them avoid making wasteful
purchases
.
In conclusion
,
people
who view too
many
advertisements
may
be lured
into buying unnecessary things, and the proposed steps should
be taken
to mitigate this influence of advertising.