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Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

t is true that we are increasingly surrounded by advertising by companies that want to sell us their products. To some extent I agree that advertising has an impact on sales, but I would also argue that we do need most of the goods that we buy. Advertisements can certainly tempt people to buy products that they might not otherwise want. A good example could be the mobile phone. Every year people can be seen queuing to buy the latest models, even when they already have a perfectly good phone that does not need replacing. Perhaps it is the influence of marketing that leads us to make these kinds of decisions; we want to stay up to date with the latest fashions or own the newest high- status device. The high sales of the iPhone seem to support this idea. On the other hand, I believe that most people do not buy products because of the advertising alone. There are other good reasons why we make these choices, and there must be some kind of need before a person makes a purchase. New versions of products almost always have improved features that buyers may want. A new car, for example, may have greatly improved safety features, or it may be more economical to run, or it may pollute less. A new phone may allow the user to communicate more quickly or effectively, thus enhancing their quality of life. In conclusion, while advertising obviously influences our buying behaviour, I do not agree that people make decisions that go against their real needs.
t
is true that we are
increasingly
surrounded by advertising by
companies
that
want
to sell us their
products
. To
some
extent I
agree
that advertising has an impact on sales,
but
I would
also
argue that we do
need
most of the
goods
that we
buy
.

Advertisements can
certainly
tempt
people
to
buy
products
that they might not
otherwise
want
. A
good
example could be the mobile phone. Every year
people
can be
seen
queuing to
buy
the latest models, even when they already have a
perfectly
good
phone that does not
need
replacing. Perhaps it is the influence of marketing that leads us to
make
these kinds of decisions; we
want
to stay up to date with the latest fashions or
own
the newest high- status device. The high sales of the iPhone seem to support this
idea
.

On the other hand
, I believe that most
people
do not
buy
products
because
of the advertising alone. There are other
good
reasons why we
make
these choices, and there
must
be
some
kind of
need
before
a person
makes
a
purchase
. New versions of
products
almost always have
improved
features that buyers may
want
. A new car,
for example
, may have
greatly
improved
safety features, or it may be more economical to run, or it may pollute less. A new phone may
allow
the user to communicate more
quickly
or
effectively
,
thus
enhancing their quality of life.

In conclusion
, while advertising
obviously
influences our buying
behaviour
, I do not
agree
that
people
make
decisions that go against their real
needs
.
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IELTS essay Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.

Essay
  American English
4 paragraphs
261 words
6.5
Overall Band Score
Coherence and Cohesion: 6.5
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.5
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.5
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 6.5
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
Labels Descriptions
  • ?
    Currently is not available
  • Meet the criteria
  • Doesn't meet the criteria
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