The main idea of both the passage and the talk is about starting a new business whether independently or using the franchising method. In the text, the author provides three main advantages of using franchising strategy. The author challenges all the viable benefits and believes that none of them is possible.
Firstly, the author states that business owners are able to find a reliable suppliers of goods and services if they buy a franchise. Conversely, the lecturer brings up the idea that most of the franchising companies managers force small businesses to buy a high quality products which are very expensive. Thus, owners of small businesses will waste a tremendous amount of money to obtain their goods in compare to buying a goods which they individually want.
Moreover, the author asserts that by franchising method small businesses will save a lot of money on advertising. In the contrary, the speaker points out that new businesses should pay 6% of their sales to a franchise company. The mentioned percent is very huge, and new companies are able to advertise their companies with less than mentioned amount of money by their own and more efficiently. Besides, a franchise company does not advertise a small companies, and they only advertise its brands and products.
Eventually, the reading passage holds the opinion that new businesses will increase their security by using franchising method. The lecturer, on the other hand, says that the reading passage did not mentioned a most reliable issue which can be used by owners to enhance their security and that is buying a independent companies ownership. In this case, their chance to be successful in their business will be increased two times.
The main
idea
of both the passage and the talk is about starting a
new
business
whether
independently
or using the
franchising
method. In the text, the
author
provides three main advantages of using
franchising
strategy. The
author
challenges all the viable benefits and believes that none of them is possible.
Firstly
, the
author
states that
business
owners are able to find a reliable
suppliers
of
goods
and services if they
buy
a franchise.
Conversely
, the lecturer brings up the
idea
that most of the
franchising
companies
managers force
small
businesses
to
buy
a high quality
products
which are
very
expensive.
Thus
, owners of
small
businesses
will waste a tremendous amount of money to obtain their
goods
in compare to buying a
goods
which they
individually
want.
Moreover
, the
author
asserts that by
franchising
method
small
businesses
will save
a lot of
money on advertising. In the contrary, the speaker points out that
new
businesses
should pay 6% of their sales to a franchise
company
. The mentioned percent is
very
huge, and
new
companies
are able to advertise their
companies
with less than mentioned amount of money by their
own
and more
efficiently
.
Besides
, a franchise
company
does not advertise a
small
companies
, and they
only
advertise its brands and products.
Eventually
, the reading passage holds the opinion that
new
businesses
will increase their security by using
franchising
method. The lecturer,
on the other hand
, says that the reading passage did not
mentioned
a most reliable issue which can be
used
by owners to enhance their security and
that is
buying
a
independent
companies
ownership.
In this case
, their chance to be successful in their
business
will
be increased
two times.