Search
Vocabularying
Listening
Reading
1. Academic
2. General
Writing
1. IELTSWriting Checker
2. IELTS Writing Samples
Speaking

Do you want to improve your writing? Try our new evaluation service and get detailed feedback.

The GV research sprint: a 4-day process for answering important startup questions

The GV research sprint: a 4-day process for answering important startup questions JLr8E

Updated June 2021 The founders and designers we work with in the Google Ventures (GV) portfolio have a lot of important questions. Is there a market for my product? Will my product help people solve their problems? What should I build? The answers to these questions just raise more questions: Do people understand my product? Will people find my product useful? Can people use my product? And so it continues. As we build our businesses, each answer reveals new unknowns. User research is a fast, reliable way to answer important questions like these. It’s the best way to test assumptions without the time or expense of launching. It reduces risk and helps your team work more quickly and more confidently. And best of all, you can start doing user research in just a few days. We’ll show you how with the day-by-day guide below. Research makes great design possible At GV, we help startup teams use design to answer questions and make important decisions about their businesses and products. We developed this four-day research process to fit into five-day design sprints, our own battle-tested process for prototyping and testing ideas rapidly. But doing this kind of research is by no means dependent on doing a design sprint. The process we’re about to walk you through, which we’ve optimized to provide maximum learning as quickly as possible, is called a research sprint, and we’ve helped more than 300 startups use it to learn more, make better decisions, and move faster. We’ve optimized mobile-app registration, improved e-commerce conversion rates, made dense medical data clear, validated product-market fit and much more. In the next four articles (linked below), we’ll provide a complete guide to running your own research sprints. Why research sprints are so important Most startups know that they don’t have all the answers, so they rush to launch things and see how they perform in the real world. This is a very high-fidelity way to answer questions, but it’s hard and slow. Here’s the “launch and iterate” model that’s popular in Silicon Valley: But in practice, it’s a tough way to operate. You may start with a bad idea (obviously you don’t know it’s bad yet). Building it takes longer than expected — it’s tough to fix all the bugs, make sure it works in production, and get the details right. It’s difficult to “un-launch” a feature, especially once you have people using it. Real-world results are rarely as clear as you hope. And there’s always the temptation to move on to the next shiny object instead of diligently iterating on the original idea. At GV, design sprints have helped us to invent and prototype ideas. Research sprints are an essential part of this process — it’s how we test ideas without the time or expense of launching. In the time it takes to build and launch a new product or feature, you can run several research sprints and improve your prototype after each one. Instead of launching something that might not work, you’ll have confidence in the solution you’ve refined through research. Then you can invest the time to build and launch your product or feature the right way. It’ll reduce risk and save time in the long run. What can you learn from research sprints? Research sprints are not a panacea. They won’t help you learn how many people clicked a button, where your website traffic is coming from, or how to structure your database. But research sprints can help you answer some of the toughest, most important questions startups face: Who are your target customers? What specific characteristics distinguish your target users? What problems, needs, and motivations do people have? How do people evaluate and adopt products? Do people understand your product’s value proposition? And how do they respond to it? Which messages are most effective at explaining your product? Can people figure out how to use your product? Why do people stop using your product? Why don’t people adopt new features when you launch them? There are many more questions we can answer with research sprints, but these are just the essentials to get you started. Components of a research sprint There are five essential components of a research sprint. 1. A set of questions and assumptions. Without these, you’re not making the most of your effort. Before starting the sprint, everyone on the team should agree on the questions you plan to answer and the assumptions you plan to test. 2. Intentional and selective recruiting. You’ll need to carefully recruit people based on your goals: existing customers, prospective customers, representative customers, etc. In other words: Unless you’re building a product for Starbucks customers, you shouldn’t randomly conduct interviews with people at Starbucks. 3. A realistic prototype you can test. You can learn a lot by listening to people, but you can learn much more by seeing how they react to a realistic prototype. The more realistic, the better — you want people’s real reactions to what you’re building, not their abstract thoughts or smart-sounding feedback. (Check out some real prototypes we built in one day each. ) 4. Five 1-on-1 interviews combining broad discovery questions with task-based evaluation of a prototype. 1-on-1 interviews (in person or remotely) are the best-bang-for-your-buck type of qualitative research. You’ll learn from facial expressions, gut reactions, and body language. You can ask follow-up questions and follow interesting tangents. Why five? It’s easy to spot patterns, and you can do five 60-minute interviews in one day. We’ll help you write an interview guide that keeps you on track during the interviews. (Watch this 7-minute video for a quick demo of what these interviews look like: How to Test Prototypes with Customers: The Five-Act Interview. ) 5. Real-time summarization of findings. One thing that slows down many forms of research is the analysis — it can take days or weeks to extract findings from the data. In a research sprint, the entire team watches the interviews, takes notes, summarizes the findings, and decides on next steps before heading home for the day. The four days As promised, a research sprint takes just four days. We’ve written up a complete, detailed guide to each day. As a side note: in some rare cases, a research sprint can take longer than four days if you need more time to recruit an especially hard-to-find group of customers.

Updated June 2021

The founders and designers we You use this word too often, consider replacing it withtaskindustrytrialjobproductionstruggle
work
 with in the Google Ventures (GV) portfolio have This phrase/word is too simple and can be replaced with:a plethora ofa number ofnumerous
a lot of
You use this word too often, consider replacing it withgreatrelevantnecessaryextensiveinfluentialbig
important
You use this word too often, consider replacing it withqueryinvestigationinquiryquestioning
questions
. Is there a market for my You use this word too often, consider replacing it withcommodityprofitbrandworkamountcrop
product
? Will my You use this word too often, consider replacing it withcommodityprofitbrandworkamountcrop
product
You use this word too often, consider replacing it withadviceuseservicesupportcomforthand
help
You use this word too often, consider replacing it withcrowdfamilycommunitynationsocietypublic
people
 solve their problems? What should I You use this word too often, consider replacing it withframephysique
build
? The You use this word too often, consider replacing it withcommentremarkjustificationinterpretationkeyexplanation
answers
 to these You use this word too often, consider replacing it withqueryinvestigationinquiryquestioning
questions
This phrase/word is too simple and can be replaced with:merely
just
 raise more You use this word too often, consider replacing it withqueryinvestigationinquiryquestioning
questions
: Do You use this word too often, consider replacing it withcrowdfamilycommunitynationsocietypublic
people
 understand my You use this word too often, consider replacing it withcommodityprofitbrandworkamountcrop
product
? Will You use this word too often, consider replacing it withcrowdfamilycommunitynationsocietypublic
people
 find my You use this word too often, consider replacing it withcommodityprofitbrandworkamountcrop
product
 useful? Can You use this word too often, consider replacing it withcrowdfamilycommunitynationsocietypublic
people
This phrase/word (depending on the context) can be potentially replaced with :exploit
use
 my You use this word too often, consider replacing it withcommodityprofitbrandworkamountcrop
product
? And This phrase/word is too simple and can be replaced with:consequently
so
 it continues. As we You use this word too often, consider replacing it withframephysique
build
 our businesses, each You use this word too often, consider replacing it withcommentremarkjustificationinterpretationkeyexplanation
answer
 reveals new unknowns.

User You use this word too often, consider replacing it withprobeinquiryinvestigationexplorationanalysis
research
 is a This phrase/word is too simple and can be replaced with:quickrapidswiftprompt
fast
, reliable way to You use this word too often, consider replacing it withcommentremarkjustificationinterpretationkeyexplanation
answer
You use this word too often, consider replacing it withgreatrelevantnecessaryextensiveinfluentialbig
important
You use this word too often, consider replacing it withqueryinvestigationinquiryquestioning
questions
 like these. It’s the best way to You use this word too often, consider replacing it withsearchattemptfinalevaluationanalysisstandard
test
 assumptions without the You use this word too often, consider replacing it withpointgenerationpastsecondturnspace
time
 or expense of launching. It This phrase/word (depending on the context) can be potentially replaced with :alleviates
reduces
This phrase/word (depending on the context) can be potentially replaced with :hazarddanger
risk
 and You use this word too often, consider replacing it withadviceuseservicesupportcomforthand
helps
 your You use this word too often, consider replacing it withclubcompanysquadpartyorganizationlineup
team
You use this word too often, consider replacing it withtaskindustrytrialjobproductionstruggle
work
 more quickly
 and more confidently
.

And best of all, you can This phrase/word (depending on the context) can be potentially replaced with :initiate
start
 doing user You use this word too often, consider replacing it withprobeinquiryinvestigationexplorationanalysis
research
 in This phrase/word is too simple and can be replaced with:merely
just
 a few days. We’ll This phrase/word (depending on the context) can be potentially replaced with :demonstrateportrayindicatedisplay
show
 you how with the day-by-day You use this word too often, consider replacing it withmentormodelcounselorteacherpilot
guide
 below.

Research You use this word too often, consider replacing it withmanufacturecomposeprepareformproducecause
makes
 great You use this word too often, consider replacing it withpictureschemelayoutformmappattern
design
 possible

At GV, we You use this word too often, consider replacing it withadviceuseservicesupportcomforthand
help
 startup You use this word too often, consider replacing it withclubcompanysquadpartyorganizationlineup
teams
This phrase/word (depending on the context) can be potentially replaced with :exploit
use
You use this word too often, consider replacing it withpictureschemelayoutformmappattern
design
 to You use this word too often, consider replacing it withcommentremarkjustificationinterpretationkeyexplanation
answer
You use this word too often, consider replacing it withqueryinvestigationinquiryquestioning
questions
 and You use this word too often, consider replacing it withmanufacturecomposeprepareformproducecause
make
You use this word too often, consider replacing it withgreatrelevantnecessaryextensiveinfluentialbig
important
 decisions about their businesses and You use this word too often, consider replacing it withcommodityprofitbrandworkamountcrop
products
. We developed this four-day You use this word too often, consider replacing it withprobeinquiryinvestigationexplorationanalysis
research
You use this word too often, consider replacing it withdevelopmentcasetechniqueproceedingcoursemeans
process
 to fit into five-day You use this word too often, consider replacing it withpictureschemelayoutformmappattern
design
You use this word too often, consider replacing it withrushscamperscurrydartdashscoot
sprints
, our This phrase/word (depending on the context) can be potentially replaced with :possess
own
 battle-This phrase/word (depending on the context) can be potentially replaced with :evaluated
tested
You use this word too often, consider replacing it withdevelopmentcasetechniqueproceedingcoursemeans
process
 for prototyping and testing You use this word too often, consider replacing it withconceptinterpretationdesignsensebeliefintention
ideas
rapidly
. This phrase/word is too simple and can be replaced with:on the contrary
But
 doing this kind of You use this word too often, consider replacing it withprobeinquiryinvestigationexplorationanalysis
research
 is by no means dependent on doing a You use this word too often, consider replacing it withpictureschemelayoutformmappattern
design
 sprint.

The You use this word too often, consider replacing it withdevelopmentcasetechniqueproceedingcoursemeans
process
 we’re about to walk you through, which we’ve optimized to provide maximum learning as quickly
 as possible, is called
 a You use this word too often, consider replacing it withprobeinquiryinvestigationexplorationanalysis
research
You use this word too often, consider replacing it withrushscamperscurrydartdashscoot
sprint
, and we’ve This phrase/word (depending on the context) can be potentially replaced with :assisted
helped
 more than 300 startups This phrase/word (depending on the context) can be potentially replaced with :exploit
use
 it to You use this word too often, consider replacing it withenrollgetreadstudypick upreceive
learn
 more, You use this word too often, consider replacing it withmanufacturecomposeprepareformproducecause
make
 better decisions, and This phrase/word (depending on the context) can be potentially replaced with :relocate
move
 faster. We’ve optimized mobile-app registration, This phrase/word (depending on the context) can be potentially replaced with :ameliorated
improved
 e-commerce conversion rates, made dense medical data This phrase/word (depending on the context) can be potentially replaced with :apparent
clear
, validated product-market fit and much more.

In the next
 four articles (linked below), we’ll provide a complete You use this word too often, consider replacing it withmentormodelcounselorteacherpilot
guide
 to running your This phrase/word (depending on the context) can be potentially replaced with :possess
own
You use this word too often, consider replacing it withprobeinquiryinvestigationexplorationanalysis
research
 sprints.

Why You use this word too often, consider replacing it withprobeinquiryinvestigationexplorationanalysis
research
You use this word too often, consider replacing it withrushscamperscurrydartdashscoot
sprints
 are This phrase/word is too simple and can be replaced with:consequently
so
This phrase/word is too simple and can be replaced with:vitalcriticalessential
important


Most startups know that they don’t have all the You use this word too often, consider replacing it withcommentremarkjustificationinterpretationkeyexplanation
answers
, This phrase/word is too simple and can be replaced with:consequently
so
 they rush to You use this word too often, consider replacing it withfire
launch
 things and This phrase/word (depending on the context) can be potentially replaced with :witness
see
 how they perform in the real world. This is a This phrase/word is too simple and can be replaced with:extremelyimmenselysupremelysuperb
very
 high-fidelity way to You use this word too often, consider replacing it withcommentremarkjustificationinterpretationkeyexplanation
answer
You use this word too often, consider replacing it withqueryinvestigationinquiryquestioning
questions
, This phrase/word is too simple and can be replaced with:on the contrary
but
 it’s This phrase/word (depending on the context) can be potentially replaced with :arduous
hard
 and slow.

Here’s the You use this word too often, consider replacing it withfire
“launch
 and iterate” model that’s popular in Silicon Valley:

This phrase/word is too simple and can be replaced with:on the contrary
But
 in practice, it’s a tough way to operate. You may This phrase/word (depending on the context) can be potentially replaced with :initiate
start
 with a This phrase/word (depending on the context) can be potentially replaced with :evil
bad
You use this word too often, consider replacing it withconceptinterpretationdesignsensebeliefintention
idea
 (obviously
 you don’t know it’s This phrase/word (depending on the context) can be potentially replaced with :evil
bad
yet
). Building it takes longer than This phrase/word (depending on the context) can be potentially replaced with :anticipated
expected
 — it’s tough to This phrase/word (depending on the context) can be potentially replaced with :rectify
fix
 all the bugs, You use this word too often, consider replacing it withmanufacturecomposeprepareformproducecause
make
 sure it works in production, and This phrase/word (depending on the context) can be potentially replaced with :acquire
get
 the This phrase/word (depending on the context) can be potentially replaced with :particulars
details
 right. It’s difficult to “Possible spelling mistake found.launchrelaunchunlatch
un-launch
” a You use this word too often, consider replacing it withtraitcomponentdetailelementitemaspect
feature
, especially
 once you have You use this word too often, consider replacing it withcrowdfamilycommunitynationsocietypublic
people
 using it. Real-world results are rarely as This phrase/word (depending on the context) can be potentially replaced with :apparent
clear
 as you hope. And there’s always the temptation to This phrase/word (depending on the context) can be potentially replaced with :relocate
move
 on to the next
 shiny object instead
 of diligently
 iterating on the original This phrase/word (depending on the context) can be potentially replaced with :thoughtconceptnotion
idea
.

At GV, You use this word too often, consider replacing it withpictureschemelayoutformmappattern
design
You use this word too often, consider replacing it withrushscamperscurrydartdashscoot
sprints
 have This phrase/word (depending on the context) can be potentially replaced with :assisted
helped
 us to invent and You use this word too often, consider replacing it withprecursormodelmock-up
prototype
You use this word too often, consider replacing it withconceptinterpretationdesignsensebeliefintention
ideas
. You use this word too often, consider replacing it withprobeinquiryinvestigationexplorationanalysis
Research
You use this word too often, consider replacing it withrushscamperscurrydartdashscoot
sprints
 are an essential part of this You use this word too often, consider replacing it withdevelopmentcasetechniqueproceedingcoursemeans
process
 — it’s how we You use this word too often, consider replacing it withsearchattemptfinalevaluationanalysisstandard
test
You use this word too often, consider replacing it withconceptinterpretationdesignsensebeliefintention
ideas
 without the You use this word too often, consider replacing it withpointgenerationpastsecondturnspace
time
 or expense of launching.

In the You use this word too often, consider replacing it withpointgenerationpastsecondturnspace
time
 it takes to You use this word too often, consider replacing it withframephysique
build
 and You use this word too often, consider replacing it withfire
launch
 a new You use this word too often, consider replacing it withcommodityprofitbrandworkamountcrop
product
 or You use this word too often, consider replacing it withtraitcomponentdetailelementitemaspect
feature
, you can run several You use this word too often, consider replacing it withprobeinquiryinvestigationexplorationanalysis
research
You use this word too often, consider replacing it withrushscamperscurrydartdashscoot
sprints
 and This phrase/word (depending on the context) can be potentially replaced with :ameliorate
improve
 your You use this word too often, consider replacing it withprecursormodelmock-up
prototype
 after each one. Instead
 of launching something that might not You use this word too often, consider replacing it withtaskindustrytrialjobproductionstruggle
work
, you’ll have confidence in the solution you’ve refined through research.

Then you can invest the You use this word too often, consider replacing it withpointgenerationpastsecondturnspace
time
 to You use this word too often, consider replacing it withframephysique
build
 and You use this word too often, consider replacing it withfire
launch
 your You use this word too often, consider replacing it withcommodityprofitbrandworkamountcrop
product
 or You use this word too often, consider replacing it withtraitcomponentdetailelementitemaspect
feature
 the right way. It’ll This phrase/word (depending on the context) can be potentially replaced with :alleviate
reduce
This phrase/word (depending on the context) can be potentially replaced with :hazarddanger
risk
 and save You use this word too often, consider replacing it withpointgenerationpastsecondturnspace
time
 in the long run.

What can you You use this word too often, consider replacing it withenrollgetreadstudypick upreceive
learn
 from You use this word too often, consider replacing it withprobeinquiryinvestigationexplorationanalysis
research
 sprints?

Research You use this word too often, consider replacing it withrushscamperscurrydartdashscoot
sprints
 are not a panacea. They won’t You use this word too often, consider replacing it withadviceuseservicesupportcomforthand
help
 you You use this word too often, consider replacing it withenrollgetreadstudypick upreceive
learn
 how This phrase/word is too simple and can be replaced with:a plethora ofa number ofnumerous
many
You use this word too often, consider replacing it withcrowdfamilycommunitynationsocietypublic
people
 clicked a button, where your website traffic is coming from, or how to structure your database. This phrase/word is too simple and can be replaced with:on the contrary
But
You use this word too often, consider replacing it withprobeinquiryinvestigationexplorationanalysis
research
You use this word too often, consider replacing it withrushscamperscurrydartdashscoot
sprints
 can You use this word too often, consider replacing it withadviceuseservicesupportcomforthand
help
 you You use this word too often, consider replacing it withcommentremarkjustificationinterpretationkeyexplanation
answer
This phrase/word is too simple and can be replaced with:a number of
some
 of the toughest, most You use this word too often, consider replacing it withgreatrelevantnecessaryextensiveinfluentialbig
important
You use this word too often, consider replacing it withqueryinvestigationinquiryquestioning
questions
 startups face:

Who are your target customers?

What specific characteristics distinguish your target users?

What problems, needs, and motivations do You use this word too often, consider replacing it withcrowdfamilycommunitynationsocietypublic
people
 have?

How do You use this word too often, consider replacing it withcrowdfamilycommunitynationsocietypublic
people
 evaluate and adopt products?

Do You use this word too often, consider replacing it withcrowdfamilycommunitynationsocietypublic
people
 understand your You use this word too often, consider replacing it withcommodityprofitbrandworkamountcrop
product’s
 value proposition? And how do they respond to it?

Which messages are most effective at explaining your product?

Can You use this word too often, consider replacing it withcrowdfamilycommunitynationsocietypublic
people
 figure out how to This phrase/word (depending on the context) can be potentially replaced with :exploit
use
 your product?

Why do You use this word too often, consider replacing it withcrowdfamilycommunitynationsocietypublic
people
This phrase/word (depending on the context) can be potentially replaced with :terminateceasediscontinue
stop
 using your product?

Why don’t You use this word too often, consider replacing it withcrowdfamilycommunitynationsocietypublic
people
 adopt new features when you You use this word too often, consider replacing it withfire
launch
 them?

There are This phrase/word is too simple and can be replaced with:a plethora ofa number ofnumerous
many
 more You use this word too often, consider replacing it withqueryinvestigationinquiryquestioning
questions
 we can You use this word too often, consider replacing it withcommentremarkjustificationinterpretationkeyexplanation
answer
 with You use this word too often, consider replacing it withprobeinquiryinvestigationexplorationanalysis
research
You use this word too often, consider replacing it withrushscamperscurrydartdashscoot
sprints
, This phrase/word is too simple and can be replaced with:on the contrary
but
 these are This phrase/word is too simple and can be replaced with:merely
just
 the essentials to This phrase/word (depending on the context) can be potentially replaced with :acquire
get
 you This phrase/word (depending on the context) can be potentially replaced with :initiated
started
.

Components of a You use this word too often, consider replacing it withprobeinquiryinvestigationexplorationanalysis
research
 sprint

There are five essential components of a You use this word too often, consider replacing it withprobeinquiryinvestigationexplorationanalysis
research
You use this word too often, consider replacing it withrushscamperscurrydartdashscoot
sprint.

1
. A set of You use this word too often, consider replacing it withqueryinvestigationinquiryquestioning
questions
 and assumptions. Without these, you’re not making the most of your effort. This phrase/word is too simple and can be replaced with:previouslyprior to
Before
 starting the You use this word too often, consider replacing it withrushscamperscurrydartdashscoot
sprint
, everyone on the You use this word too often, consider replacing it withclubcompanysquadpartyorganizationlineup
team
 should This phrase/word (depending on the context) can be potentially replaced with :acquiesce
agree
 on the You use this word too often, consider replacing it withqueryinvestigationinquiryquestioning
questions
 you plan to You use this word too often, consider replacing it withcommentremarkjustificationinterpretationkeyexplanation
answer
 and the assumptions you plan to You use this word too often, consider replacing it withsearchattemptfinalevaluationanalysisstandard
test.

2
. Intentional and selective recruiting. You’ll need to carefully
 recruit You use this word too often, consider replacing it withcrowdfamilycommunitynationsocietypublic
people
 based on your goals: existing You use this word too often, consider replacing it withclientconsumerpatronpurchaser
customers
, prospective You use this word too often, consider replacing it withclientconsumerpatronpurchaser
customers
, representative You use this word too often, consider replacing it withclientconsumerpatronpurchaser
customers
, etc. In other words
: Unless you’re building a You use this word too often, consider replacing it withcommodityprofitbrandworkamountcrop
product
 for Starbucks You use this word too often, consider replacing it withclientconsumerpatronpurchaser
customers
, you shouldn’t randomly
 conduct You use this word too often, consider replacing it withconferenceaccountpress conferencedialoguehearingconversation
interviews
 with You use this word too often, consider replacing it withcrowdfamilycommunitynationsocietypublic
people
 at Starbucks.

3. A realistic You use this word too often, consider replacing it withprecursormodelmock-up
prototype
 you can You use this word too often, consider replacing it withsearchattemptfinalevaluationanalysisstandard
test
. You can You use this word too often, consider replacing it withenrollgetreadstudypick upreceive
learn
 a lot by listening to You use this word too often, consider replacing it withcrowdfamilycommunitynationsocietypublic
people
, This phrase/word is too simple and can be replaced with:on the contrary
but
 you can You use this word too often, consider replacing it withenrollgetreadstudypick upreceive
learn
 much more by seeing how they react to a realistic You use this word too often, consider replacing it withprecursormodelmock-up
prototype
. The more realistic, the better — you want You use this word too often, consider replacing it withcrowdfamilycommunitynationsocietypublic
people’s
 real reactions to what you’re building, not their abstract thoughts or smart-sounding feedback. (This phrase/word (depending on the context) can be potentially replaced with :monitor
Check
 out This phrase/word is too simple and can be replaced with:a number of
some
 real You use this word too often, consider replacing it withprecursormodelmock-up
prototypes
 we built in one day each. Loose punctuation mark.apply
)


4. Five 1-on-1 You use this word too often, consider replacing it withconferenceaccountpress conferencedialoguehearingconversation
interviews
 combining broad discovery You use this word too often, consider replacing it withqueryinvestigationinquiryquestioning
questions
 with task-based evaluation of a You use this word too often, consider replacing it withprecursormodelmock-up
prototype
. 1-on-1 You use this word too often, consider replacing it withconferenceaccountpress conferencedialoguehearingconversation
interviews
 (in person or remotely
) are the best-bang-for-your-buck type of qualitative You use this word too often, consider replacing it withprobeinquiryinvestigationexplorationanalysis
research
. You’ll You use this word too often, consider replacing it withenrollgetreadstudypick upreceive
learn
 from facial expressions, gut reactions, and body language. You can ask follow-up You use this word too often, consider replacing it withqueryinvestigationinquiryquestioning
questions
 and follow interesting tangents. Why five? It’s easy to spot patterns, and you can do five 60-minute You use this word too often, consider replacing it withconferenceaccountpress conferencedialoguehearingconversation
interviews
 in one day. We’ll You use this word too often, consider replacing it withadviceuseservicesupportcomforthand
help
 you write an You use this word too often, consider replacing it withconferenceaccountpress conferencedialoguehearingconversation
interview
You use this word too often, consider replacing it withmentormodelcounselorteacherpilot
guide
 that This phrase/word (depending on the context) can be potentially replaced with :retains
keeps
 you on This phrase/word (depending on the context) can be potentially replaced with :monitor
track
 during the You use this word too often, consider replacing it withconferenceaccountpress conferencedialoguehearingconversation
interviews
. (This phrase/word (depending on the context) can be potentially replaced with :monitor
Watch
 this 7-minute video for a quick demo of what these You use this word too often, consider replacing it withconferenceaccountpress conferencedialoguehearingconversation
interviews
 look like: How to You use this word too often, consider replacing it withsearchattemptfinalevaluationanalysisstandard
Test
You use this word too often, consider replacing it withprecursormodelmock-up
Prototypes
 with You use this word too often, consider replacing it withclientconsumerpatronpurchaser
Customers
: The Five-Act You use this word too often, consider replacing it withconferenceaccountpress conferencedialoguehearingconversation
Interview
. Loose punctuation mark.apply
)


5. Real-time summarization of findings. One thing that slows down This phrase/word is too simple and can be replaced with:a plethora ofa number ofnumerous
many
 forms of You use this word too often, consider replacing it withprobeinquiryinvestigationexplorationanalysis
research
 is the analysis — it can take days or weeks to extract findings from the data. In a You use this word too often, consider replacing it withprobeinquiryinvestigationexplorationanalysis
research
You use this word too often, consider replacing it withrushscamperscurrydartdashscoot
sprint
, the entire You use this word too often, consider replacing it withclubcompanysquadpartyorganizationlineup
team
This phrase/word (depending on the context) can be potentially replaced with :monitors
watches
 the You use this word too often, consider replacing it withconferenceaccountpress conferencedialoguehearingconversation
interviews
, takes notes, summarizes the findings, and decides on next
 steps This phrase/word is too simple and can be replaced with:previouslyprior to
before
 heading home for the day.

The four days

As promised, a You use this word too often, consider replacing it withprobeinquiryinvestigationexplorationanalysis
research
You use this word too often, consider replacing it withrushscamperscurrydartdashscoot
sprint
 takes This phrase/word is too simple and can be replaced with:merely
just
 four days. We’ve written up a complete, detailed You use this word too often, consider replacing it withmentormodelcounselorteacherpilot
guide
 to each day. As a side note: in This phrase/word is too simple and can be replaced with:a number of
some
 rare cases, a You use this word too often, consider replacing it withprobeinquiryinvestigationexplorationanalysis
research
You use this word too often, consider replacing it withrushscamperscurrydartdashscoot
sprint
 can take longer than four days if you need more You use this word too often, consider replacing it withpointgenerationpastsecondturnspace
time
 to recruit an especially
This phrase/word (depending on the context) can be potentially replaced with :arduous
hard
-to-find group of You use this word too often, consider replacing it withclientconsumerpatronpurchaser
customers
. 