In the argument, the author stated that Super Screen Movie Production Company has lost a significant number of their audiences in the past year despite of producing more quality movies reviewed positively by the movie critics. The author then suggests that Super Screen should spend more money for reaching audiences through advertisements. In my opinion, three questions must be answered in order to evaluate the author's suggestion properly.
First of all, what are the criteria for judging a movie as a quality one? In this argument, nowhere the criteria are mentioned. The movie production house may think that the detailing of the story, the efficacy of the actors and actresses or the intense twist of the story might be the criteria that are needed to be fulfilled. For the audience of the move, the criteria might not be same. For example, we can think of the Marvel Production House. They produce movies about superheroes. In their movies, a big part of their efforts they put on the visual effects and the VFXs. Because they know that audience like actions and intense visual effects which entertain them more than the story of the movie, they put less effort to the story telling and more effort to the action of the movie, resulting a great profit from the movie theaters. In this case of Super Screen, they may not think about what the criteria are from the audience's perspective.
Secondly, who are the target audience of the movies? In the argument, nothing specific about the audience is stated. The movie choices of people depend upon different factor such as geography, economic condition, level of their education, trend in movies in a particular area and so on. A movie suitable for a particular genre of audience might not be suitable for people living in different geographical area. A movie production must keep the choices of the target audience while making a movie. For instance, 'Saving Private Ryan' is a film produced in 1997 which is based on warfare. If this movie is broadcast in such a place where people don't like anything related to war, the movie will never be popular among the people irrespective of their great making. This might be the case for Super Screen Production as well.
Lastly, who are the competitors of the Super Screen Production house? Nothing about them is mentioned anywhere in the prompt. Super Screen might produce good movies that are good in the eyes of the movie reviewers, but if their rival production house produces a better movie than Super Screen at the same time it might not be beneficial for Super Screen. For instance, both " Forrest Gump" and " The Shawshank Redemption" were released in 1994. Both of them are great movies, but the immense popularity of Forrest Gump superceded the popularity of the Shawshank Redemption which became very popular also later on but not at the time of release. The same thing might happen with Super Screen.
A movie can only become popular and great if the movie can meet the demands of the audience. However, if the author can answer those three questions stated above, this would greatly help to evaluate the author's suggestion.
In the argument, the author stated that
Super
Screen
Movie
Production
Company
has lost a significant number of their
audiences
in the past year
despite of
producing more quality
movies
reviewed
positively
by the
movie
critics. The author then suggests that
Super
Screen
should spend more money for reaching
audiences
through advertisements. In my opinion, three questions
must
be answered
in order to evaluate the author's suggestion
properly
.
First of all
, what are the
criteria
for judging a
movie
as a quality one? In this argument, nowhere the
criteria
are mentioned
. The
movie
production
house
may
think
that the detailing of the
story
, the efficacy of the actors and actresses or the intense twist of the
story
might
be the
criteria
that
are needed
to
be fulfilled
. For the
audience
of the
move
, the
criteria
might
not be same.
For example
, we can
think
of the Marvel
Production
House
. They produce
movies
about superheroes. In their
movies
, a
big
part of their efforts they put on the visual effects and the
VFXs
.
Because
they know that
audience
like actions and intense visual effects which entertain them more than the
story
of the
movie
, they put less effort to the
story
telling and more effort to the action of the
movie
, resulting a
great
profit from the
movie
theaters.
In this case
of
Super
Screen
, they may not
think
about what the
criteria
are from the audience's perspective.
Secondly
, who are the target
audience
of the
movies
? In the argument, nothing specific about the
audience
is stated
. The
movie
choices of
people
depend upon
different
factor such as geography, economic condition, level of their education, trend in
movies
in a particular area and
so
on. A
movie
suitable for a particular genre of
audience
might
not be suitable for
people
living in
different
geographical area. A
movie
production
must
keep
the choices of the target
audience
while making a
movie
.
For instance
, 'Saving Private Ryan' is a film produced in 1997 which
is based
on warfare. If this
movie
is broadcast in such a place where
people
don't like anything related to war, the
movie
will never be popular among the
people
irrespective of their
great
making. This
might
be the case for
Super
Screen
Production
as well
.
Lastly
, who are the competitors of the
Super
Screen
Production
house
? Nothing about them
is mentioned
anywhere in the prompt.
Super
Screen
might
produce
good
movies
that are
good
in the eyes of the
movie
reviewers,
but
if their rival
production
house
produces a better
movie
than
Super
Screen
at the same time it
might
not be beneficial for
Super
Screen
.
For instance
, both
"
; Forrest
Gump"
; and
"
; The
Shawshank
Redemption"
;
were released
in 1994. Both of them are
great
movies
,
but
the immense popularity of Forrest Gump
superceded
the popularity of the
Shawshank
Redemption which became
very
popular
also
later on
but
not at the time of release. The same thing
might
happen with
Super
Screen.
A
movie
can
only
become popular and
great
if the
movie
can
meet
the demands of the
audience
.
However
, if the author can answer those three questions stated above, this would
greatly
help
to evaluate the author's suggestion.