Starbucks is a famous coffee brand in the world, especially in the Vietnamese market. Starbucks has changed itself to fit the culture of the people here and this brand has succeeded in conquering the Vietnamese people. They target customers who are educated, earning young people. What has made this business stand out and popular over the past forty years? This essay will clearly explain that question by giving examples that prove the difference that makes success possible.
First of all, the biggest difference is that Starbucks wants to create an environment that can connect home and work, so when experiencing a Starbucks store anywhere in the world, they will provide customers with a comfortable and friendly atmosphere. The feeling of lightness when entering a Starbucks is not based on interior design but also depends on how to well trained the standard staff. They understand that great service will bring a good customer experience, so service here is always appreciated. In contrast, this brand currently has a sizable social media network that helps drive the need to better interact with customers such as Facebook, Twitter, Instagram pages, Pinterest including YouTube video channels. For me, the experience of being a customer for the first time at a Starbucks coffee shop, I was amazed at how the staff treated their customers with utmost courtesy, everything from the drinks to the decoration. I'm very satisfied and that's why I'm impressed and admire how they built the Starbucks of today.
On the other hand, they not only seduce customers with their smart business strategy, but the variety of drinks, as well as the long-term creativity, have also helped them create a menu that has a lot of choices such as coffee, tea or iced drinks. All the drinks here are suitable for everyone's taste, and they also do not forget to sell cakes, fast food with drinks to meet the needs of customers. Additionally, an interesting thing about Starbucks is that only when you become a fan will know that during holidays, they often create new drinks as well as change the packaging of cups, cakes or even create cups and water bottle products with interesting designs that are changed continuously throughout the year.
Starbucks is a
famous
coffee brand in the world,
especially
in the Vietnamese market. Starbucks has
changed
itself to fit the culture of the
people
here and this brand has succeeded in conquering the Vietnamese
people
. They target
customers
who
are educated
, earning young
people
. What has made this business stand out and popular over the past forty years? This essay will
clearly
explain
that question by giving examples that prove the difference that
makes
success possible.
First of all
, the biggest difference is that Starbucks wants to
create
an environment that can connect home and work,
so
when experiencing a Starbucks store anywhere in the world, they will provide
customers
with a comfortable and friendly atmosphere. The feeling of lightness when entering a Starbucks is not based on interior design
but
also
depends on how to
well trained
the standard staff. They understand that great service will bring a
good
customer
experience,
so
service here is always appreciated.
In contrast
, this brand
currently
has a sizable social media network that
helps
drive the need to better interact with
customers
such as Facebook, Twitter, Instagram pages, Pinterest including YouTube video channels. For me, the experience of being a
customer
for the
first
time at a Starbucks coffee shop, I
was amazed
at how the staff treated their
customers
with utmost courtesy, everything from the
drinks
to the decoration. I'm
very
satisfied and that's why I'm impressed and admire how they built the Starbucks of
today
.
On the other hand
, they not
only
seduce
customers
with their smart business strategy,
but
the variety of
drinks
,
as well
as the long-term creativity, have
also
helped
them
create
a menu that has
a lot of
choices such as coffee, tea or iced
drinks
. All the
drinks
here are suitable for everyone's taste, and they
also
do not forget to sell cakes,
fast
food with
drinks
to
meet
the needs of
customers
.
Additionally
, an interesting thing about Starbucks is that
only
when you become a fan will know that during holidays, they
often
create
new
drinks
as well
as
change
the packaging of cups, cakes or even
create
cups and water bottle products with interesting designs that are
changed
continuously
throughout the year.