People hold different views about whether sports commercialization is advantageous or not. While there are several drawbacks of sponsorship in sports, I believe the benefits are greater.
On the on hand, financial support for sports can be highly problematic for many reasons. One of the critical drawbacks is its uncertainty for both sportspeople and brands. Typically, funding is contractually based on each program, so it is limited or quickly withdrawn if the athletes or clubs involved do not follow their obligations. Meanwhile, brands are not likely to control the sponsored entities and the entire risks of unsuccessful sports teams, making it tough to manage their monetary inflows and outflows. Another significant issue could be the excessive manipulation of sponsors. For example, to make a game more marketable, the sport's rules can be strictly changed over to what investors have required. Therefore, if a brand gets too much control over the specialized sports bodies, players might lose their professional core values.
On the other hand, I would argue that the disadvantages of sport sponsorship pale in comparison with the advantages. Regarding brands, financing major-league games in various sports is an effective tool to build brand awareness and reach many potential customers. For instance, a lucrative sponsorship deal with Messi, a world-renowned footballer hailing from Argentina, would lead to the ubiquity of the Adidas brand through its logo and tagline displayed on every press. It has been translated into a surge in sales and revenues of this sportswear giant in recent years. At the same time, there is no need for funded sports organizations to worry about different costs, including training equipment, payment for coaching, and traveling expenses. Otherwise, many sportspeople struggled to earn a living and gradually lost their passion for professional games in the past. Hence, thanks to financial grants, athletes can have more time and motivation to focus on training and competing wholeheartedly.
In conclusion, despite various drawbacks that sports funding has, it seems to me that they are far outweighed by the great benefits.
People
hold
different
views about whether
sports
commercialization is advantageous or not. While there are several drawbacks of sponsorship in
sports
, I believe the benefits are greater.
On the on hand, financial support for
sports
can be
highly
problematic for
many
reasons. One of the critical drawbacks is its uncertainty for both sportspeople and
brands
.
Typically
, funding is
contractually
based on each program,
so
it
is limited
or
quickly
withdrawn if the athletes or clubs involved do not follow their obligations. Meanwhile,
brands
are not likely to control the sponsored entities and the entire
risks
of unsuccessful
sports
teams, making it tough to manage their monetary inflows and outflows. Another significant issue could be the excessive manipulation of sponsors.
For example
, to
make
a game more marketable, the sport's
rules
can be
strictly
changed
over to what investors have required.
Therefore
, if a
brand
gets
too much control over the specialized
sports
bodies, players might lose their professional core values.
On the other hand
, I would argue that the disadvantages of
sport
sponsorship pale
in comparison
with the advantages. Regarding
brands
, financing major-league games in various
sports
is an effective tool to build
brand
awareness and reach
many
potential customers.
For instance
, a lucrative sponsorship deal with Messi, a world-renowned footballer hailing from Argentina, would lead to the ubiquity of the Adidas
brand
through its logo and tagline displayed on every press. It has
been translated
into a surge in sales and revenues of this sportswear giant in recent years. At the same time, there is no need for funded
sports
organizations to worry about
different
costs, including training equipment, payment for coaching, and traveling expenses.
Otherwise
,
many
sportspeople struggled to earn a living and
gradually
lost their passion for professional games in the past.
Hence
, thanks to financial grants, athletes can have more time and motivation to focus on training and competing
wholeheartedly
.
In conclusion
, despite various drawbacks that
sports
funding has, it seems to me that they are far outweighed by the great benefits.