Product selling companies hire advertising agencies to make commercials for their products so that they can increase profit. This essay will discuss that out of various factors, the theme and cast are the most important which must be considered while making an ad more effective. However, I believe that advertisements are imperative because they are used to cultivate awareness in public.
To embark with, a theme of the commercial is of utmost importance because it decides which age-group of people needs to target. This is to say, if a company is advertising a chocolate bar, then the audience would be mostly children. Their aim should be making the commercial more colourful and appealing to children so that they want to buy that chocolate candy. For example, the Audi company is earning billions of dollars annually because the brand ambassador of Audi car is Virat Kohli, who has a huge fan following all over the world, people buy an Audi car to imbibe his lifestyle.
Nevertheless, advertisements are used to create awareness in the society about a social evil, such as corruption, health issues, augmenting crime rate, and the list goes on. This can be done by highlighting the problem, it's possible effects and solutions, that people can adopt in society to extirpate them. For example, a similar initiative was taken in Germany in which the government educated their nation on widespread AIDS, and also tell them measures which should be taken by people to protect them from this contagious disease. Therefore, it results in a 46% decrease in affected cases which are reported annually.
To conclude, advertisements are a good thing for the society because ads are used as a tool to address nations on an alarming situation; however, the theme of the message must be unique, and the selection of the cast plays a central role in making an ad more effective.
Product selling
companies
hire advertising agencies to
make
commercials for their products
so
that they can increase profit. This essay will discuss that out of various factors, the theme and cast are the most
important
which
must
be considered
while making an ad more effective.
However
, I believe that advertisements are imperative
because
they are
used to cultivate
awareness in public.
To embark with, a theme of the commercial is of utmost importance
because
it decides which age-group of
people
needs to target. This is to say, if a
company
is advertising a chocolate bar, then the audience would be
mostly
children. Their aim should be making the commercial more
colourful
and appealing to children
so
that they want to
buy
that chocolate candy.
For example
, the Audi
company
is earning billions of dollars
annually
because
the brand ambassador of Audi car is
Virat
Kohli
, who has a huge fan following all over the world,
people
buy
an Audi car to imbibe his lifestyle.
Nevertheless
, advertisements are
used
to create awareness in the society about a social evil, such as corruption, health issues, augmenting crime rate, and the list goes on. This can
be done
by highlighting the problem,
it's possible effects
and solutions, that
people
can adopt in society to extirpate them.
For example
, a similar initiative
was taken
in Germany in which the
government
educated their nation on widespread AIDS, and
also
tell
them measures which should
be taken
by
people
to protect them from this contagious disease.
Therefore
, it results in a 46% decrease in
affected
cases which
are reported
annually
.
To conclude
, advertisements are a
good
thing for the society
because
ads are
used
as a tool to address nations on an alarming situation;
however
, the theme of the message
must
be unique, and the selection of the cast plays a central role in making an ad more effective.