Over a period of time, advertisement has become the most popular strategy for marketing and promoting the products or services. It has brought significant change in the pattern of expenditure and consumption in the society. Some people support the idea of advertising a product, whereas others think that it brings a negative impact on the society. I will discuss both the views in my essay.
On one hand, advertising is an effective way of spreading the awareness among people about the use of new and existing products. Moreover, it enables the customers to compare a product with other competitive products available in the market, so that they decide whether a product is worth buying or not. Advertisements help in educating the society about various health and safety issues. Additionally, it is the best way to raise the demand for the products.
On the other hand, it stimulates people for impulsive buying by providing different promotional offers. As a result, instead of saving spend their money on purchasing unnecessary goods. Sometimes, through advertising some companies provide exaggerated and unrealistic review of their products. Consequently, people are misguided and cheated by such marketing tricks. Moreover, it only highlights the positive characteristics of a product and tries to hide its negative aspects.
In Summation, certainly, the production and innovation of goods and services have increased due to industrialisation. Nevertheless, as a result of advertisements, the gap between the producers and consumers has also narrowed. In my opinion, although advertisements have both negative and positive impact on the society, but the benefit of providing awareness outweighs any negatives.
Over a period of time,
advertisement
has become the most popular strategy for marketing and promoting the
products
or services. It has brought significant
change
in the pattern of expenditure and consumption in the
society
.
Some
people
support the
idea
of advertising a
product
, whereas others
think
that it brings a
negative
impact on the
society
. I will discuss both the views in my essay.
On one hand, advertising is an effective way of spreading the awareness among
people
about the
use
of new and existing
products
.
Moreover
, it enables the customers to compare a
product
with other competitive
products
available in the market,
so
that they decide whether a
product
is worth buying or not.
Advertisements
help
in educating the
society
about various health and safety issues.
Additionally
, it is the best way to raise the demand for the products.
On the other hand
, it stimulates
people
for impulsive buying by providing
different
promotional offers.
As a result
,
instead
of saving spend their money on purchasing unnecessary
goods
.
Sometimes
, through advertising
some
companies
provide exaggerated and unrealistic review of their
products
.
Consequently
,
people
are misguided
and cheated by such marketing tricks.
Moreover
, it
only
highlights the
positive
characteristics of a
product
and tries to
hide
its
negative
aspects.
In Summation,
certainly
, the production and innovation of
goods
and services have increased due to
industrialisation
.
Nevertheless
,
as a result
of
advertisements
, the gap between the producers and consumers has
also
narrowed. In my opinion, although
advertisements
have both
negative
and
positive
impact on the
society
,
but
the benefit of providing awareness outweighs any negatives.