Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both here views and give your own opinion
In the modern era, many businesses run successfully by attracting consumers through words, videos, and images that we call advertisement. Most consumers claim that advertisement is a big factor when it comes to their decisions into buying goods. While the others feel that advertisement does not give that much impact anymore in the light of how familiar they are to our everyday life.
On one hand, advertisement has a big role in persuading people to buy goods by not only introducing the product but also promoting it with eye catching images, unforgettable catchphrases, and choosing a popular public figure as their ambassador. For example, Shopee as a successful e-commerce company uses the color orange for their logo which according to psychology is a color for attracting and giving attention, which they are proven successful. Shopee also uses Black Pink as their current star because of how popular the group is and it is proven to attract teenagers into checking their business.
On the other hand, while the method that Shopee uses still gives a certain impact, modern society is no longer amazed by the advertisement unless people have known the product or business beforehand. This lack of attention from people is a cause from how many businesses use the same method of advertising.
In conclusion, advertisement is a powerful media to promote products, destinations, and services. However, in order to successfully attract the consumers, businesses should not use similar methods when advertising their product as it will not be interesting enough for people to pay attention. Therefore, my advice as a consumer is for businesses to use an outstanding method for advertisement in order to bring attention to the products they have.
In the modern era,
many
businesses
run
successfully
by attracting
consumers
through words, videos, and images that we call
advertisement
. Most
consumers
claim that
advertisement
is a
big
factor when it
comes
to their decisions into buying
goods
.
While
the others feel that
advertisement
does not give that much impact anymore in the light of how familiar they are to our everyday life.
On one hand,
advertisement
has a
big
role in persuading
people
to
buy
goods
by not
only
introducing the
product
but
also
promoting it with
eye catching
images, unforgettable catchphrases, and choosing a popular public figure as their ambassador.
For example
, Shopee as a successful e-commerce
company
uses
the color orange for their logo which according to psychology is a color for attracting and giving
attention
, which they
are proven
successful. Shopee
also
uses
Black Pink as their
current
star
because
of how popular the group
is and
it
is proven
to attract
teenagers
into checking their business.
On the other hand
, while the
method
that Shopee
uses
still
gives a certain impact, modern society is no longer amazed by the
advertisement
unless
people
have known the
product
or
business
beforehand. This lack of
attention
from
people
is
a cause from how
many
businesses
use
the same
method
of advertising.
In conclusion
,
advertisement
is a powerful media to promote
products
, destinations, and services.
However
, in order to
successfully
attract the
consumers
,
businesses
should not
use
similar
methods
when advertising their
product
as it will not be interesting
enough
for
people
to pay
attention
.
Therefore
, my advice as a
consumer
is for
businesses
to
use
an outstanding
method
for
advertisement
in order to bring
attention
to the
products
they have.