Advertising has been used as an important tool for promoting sales since time immemorial. While some people consider advertising extremely effective in boosting sales, a few others tend to differ, claiming, people no longer focus on them due to the presence of a myriad of these. In my opinion, both these claims are valid and this essay will discuss both views and support them with relevent examples.
To begin with, as far as the effectiveness of publicity is concerned, it is one of the best methods to influence peoples mind, provided that it is used properly. To put it differently, even though it is useful for indulging individuals in buying more, the success rates depend directly on the quality of the promotion. For instance, the internet, the newspapers and different TV channels are filled with numerous different advertismeents, but only a few, well executed ones, are able to leave a lasting impression on the minds of viewers. Consequently, affecting individual decisions while purchasing goods and services.
However, despite the fact that advertisemnts proved to be beficial for sellers since ages, no one can deny that the explosive increase in their number over the recent years have made people repellent towards them. To explain further, although some of the promotions are interesting and engaging, most of them are boring and even annoying, especially, when they interrupt our entertainment quite frequently. For an illustration, whereas one or two ads while enjoying a vdeo on YouTube may be fine with the viewers, too many of these can be frustrating. As a result, they deviate from their original goal of attracting attention.
To conclude, in my opinion, advertisement is indispensable in the context of sales promotion, yet it can only be effective when both quality and quantity are moderated well. Therefore, sellers and promoters must use them very carefully.
Advertising has been
used
as an
important
tool for promoting sales since time immemorial. While
some
people
consider advertising
extremely
effective in boosting sales, a few others tend to differ, claiming,
people
no longer focus on them due to the presence of a myriad of these. In my opinion, both these claims are valid and this essay will discuss both views and support them with
relevent
examples.
To
begin
with, as far as the effectiveness of publicity
is concerned
, it is one of the best methods to influence
peoples
mind, provided that it is
used
properly
. To put it
differently
,
even though
it is useful for indulging individuals in buying more, the success rates depend
directly
on the quality of the promotion.
For instance
, the internet, the newspapers and
different
TV channels
are filled
with numerous
different
advertismeents
,
but
only
a few, well executed ones, are able to
leave
a lasting impression on the minds of viewers.
Consequently
, affecting individual decisions while purchasing
goods
and services.
However
, despite the fact that
advertisemnts
proved to be
beficial
for sellers since ages, no one can deny that the explosive increase in their number over the recent years have made
people
repellent towards them. To
explain
further
, although
some of the
promotions are interesting and engaging, most of them are boring and even annoying,
especially
, when they interrupt our entertainment quite
frequently
. For an illustration, whereas one or two ads while enjoying a
vdeo
on YouTube may be fine with the viewers, too
many
of these can be frustrating.
As a result
, they deviate from their original goal of attracting attention.
To conclude
, in my opinion, advertisement is indispensable in the context of sales promotion,
yet
it can
only
be effective when both quality and quantity
are moderated
well.
Therefore
, sellers and promoters
must
use
them
very
carefully
.