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Should marketing for consumer goods companies like clothing and food focus on reputation or on short term strategies like discounts and special offers In what ways can this impact on their reputation Why

Should marketing for consumer goods companies like clothing and food focus on reputation or on short term strategies like discounts and special offers In what ways can this impact on their reputation Why 2bx2X
Marketing has become a major part of the companies' policy these days. There are areas on which marketing people in consumer-based companies work on such as their goodwill and special offers. This essay will discuss how focusing on reputation will give better results. To begin with, building a reputation will increase the customers for a company. People tend to buy from reliable companies as they believe that they will not compromise on their quality. For example, Bonanza, a famous clothing company, is the first choice of anybody in Pakistan while buying clothes despite its higher prices as they have maintained their standard throughout the years. Thus, reputation matters in the business. Secondly, giving priority to reputation helps the companies to stay in the market and create more job opportunities for the people. When companies expand because of good customer response, they need more manpower to operate their businesses. For instance, KFC, a fast food company, brought many employment opportunities in the small cities of Pakistan when its demand was created by good feedback in the larger cities. Therefore, the companies should prefer to maintain their reputation. In conclusion, reputation plays a vital role in increasing the customers for a company as well as it brings more jobs opportunities in the small cities. In my opinion, building a reputation should be the first priority for any company.
Marketing has become a major part of the
companies
' policy these days. There are areas on which marketing
people
in consumer-based
companies
work on such as their goodwill and special offers. This essay will discuss how focusing on
reputation
will give better results.

To
begin
with, building a
reputation
will increase the customers for a
company
.
People
tend to
buy
from reliable
companies
as they believe that they will not compromise on their quality.
For example
, Bonanza, a
famous
clothing
company
, is the
first
choice of anybody in Pakistan while buying clothes despite its higher prices as they have maintained their standard throughout the years.
Thus
,
reputation
matters in the business.

Secondly
, giving priority to
reputation
helps
the
companies
to stay in the market and create more job opportunities for the
people
. When
companies
expand
because
of
good
customer response, they need more manpower to operate their businesses.
For instance
, KFC, a
fast
food
company
, brought
many
employment opportunities in the
small
cities of Pakistan when its demand
was created
by
good
feedback in the larger cities.
Therefore
, the
companies
should prefer to maintain their reputation.

In conclusion
,
reputation
plays a vital role in increasing the customers for a
company
as well
as it brings more jobs opportunities in the
small
cities. In my opinion, building a
reputation
should be the
first
priority for any
company
.
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IELTS essay Should marketing for consumer goods companies like clothing and food focus on reputation or on short term strategies like discounts and special offers In what ways can this impact on their reputation Why

Essay
  American English
4 paragraphs
226 words
This writing has been penalized,
text can't be
less than 250 words in Task 2
and less than 150 words in Task 1
5.0
Overall Band Score
Coherence and Cohesion: 6.5
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    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.5
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.5
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 7.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
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