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service organisations should build the right relationships with the right customers. After reading the chapter explain the four relationship groups identified in reference to a service organisation you are familiar with.

service organisations should build the right relationships with the right customers. After reading the chapter explain the four relationship groups identified in reference to a service organisation you are familiar with. aJkbX
Developing the right relationships with customers is one of the most effective strategies that businesses should apply to maximize profitability. These relationships are divided into 4 groups below, according to their profitability and projected loyalty. DulichViet is an example of the travel agency that is used to explain these groups. Strangers is the first group that shows a lack of potential profit and loyalty. They are just uninterested in the services provided by the company. DulichViet does not need to make many efforts with this customer group. Because the Strangers can leave anytime if another company provides a better deal in this situation. Secondly, Butterflies is a non-loyal group that has helped the firm boost revenues significantly. These customers are willing to pay for all of the tour's helpful offerings and then they leave as the butterflies. As a result, DulichViet just needs to engage in this group of customers during the service experience to assist them to leave satisfied. The third group is True friends. They not only provide revenues to the firm but also appreciate all the services. This group also helps promote the company's image. They often consider DulichViet as a top priority in the travel agency. Therefore, DulichViet should invest more in their relationship and provide additional services to encourage True friends to visit more regularly. Barnacles is a group of loyal customers but they just bring little potential profitability for the company. These customers just ask for advice about the tour and they do not purchase any services for the DulichViet. So the strategy is to provide more tours with suitable prices for them. If the company's budget does not improve, those customers do not need further investment. In conclusion, DulichViet can improve financial viability by identifying the right customer groups and implementing the strategy effectively.
Developing the right relationships with
You use this word too often, consider replacing it with
customers
is one of the most effective strategies that businesses should apply to maximize profitability. These relationships
are divided
into 4
You use this word too often, consider replacing it with
groups
below, according to their profitability and projected loyalty.
Possible spelling mistake found.
DulichViet
is an example of the travel agency
that is
This phrase/word (depending on the context) can be potentially replaced with :
used
to
This phrase/word (depending on the context) can be potentially replaced with :
explain
these groups.

Strangers is the
first
You use this word too often, consider replacing it with
group
that
This phrase/word (depending on the context) can be potentially replaced with :
shows
a lack of potential profit and loyalty. They are
This phrase/word is too simple and can be replaced with:
just
uninterested in the
You use this word too often, consider replacing it with
services
provided by the
This phrase/word (depending on the context) can be potentially replaced with :
company
.
Possible spelling mistake found.
DulichViet
does not need to
This phrase/word (depending on the context) can be potentially replaced with :
make
This phrase/word is too simple and can be replaced with:
many
efforts with this
You use this word too often, consider replacing it with
customer
You use this word too often, consider replacing it with
group
.
This phrase/word is too simple and can be replaced with:
Because
the Strangers can
This phrase/word (depending on the context) can be potentially replaced with :
leave
anytime if another
This phrase/word (depending on the context) can be potentially replaced with :
company
You use this word too often, consider replacing it with
provides
a better deal in this situation.

Secondly
, Butterflies is a non-loyal
You use this word too often, consider replacing it with
group
that has
This phrase/word (depending on the context) can be potentially replaced with :
helped
the firm boost revenues
significantly
. These
You use this word too often, consider replacing it with
customers
are willing to pay for
Consider using "all the".
all of the
tour's helpful
Use a comma before 'and' if it connects two independent clauses (unless they are closely connected and short).
offerings and
then they
This phrase/word (depending on the context) can be potentially replaced with :
leave
as the butterflies.
As a result
,
Possible spelling mistake found.
DulichViet
This phrase/word is too simple and can be replaced with:
just
needs to engage in this
You use this word too often, consider replacing it with
group
of
You use this word too often, consider replacing it with
customers
during the
You use this word too often, consider replacing it with
service
experience to assist them to
This phrase/word (depending on the context) can be potentially replaced with :
leave
satisfied.

The third
You use this word too often, consider replacing it with
group
is True friends. They not
This phrase/word (depending on the context) can be potentially replaced with :
only
You use this word too often, consider replacing it with
provide
revenues to the firm
This phrase/word is too simple and can be replaced with:
but
also
appreciate all the
You use this word too often, consider replacing it with
services
. This
You use this word too often, consider replacing it with
group
also
This phrase/word (depending on the context) can be potentially replaced with :
helps
promote the
This phrase/word (depending on the context) can be potentially replaced with :
company
's image. They
This phrase/word is too simple and can be replaced with:
often
consider
Possible spelling mistake found.
DulichViet
as a top priority in the travel agency.
Therefore
,
Possible spelling mistake found.
DulichViet
should invest more in their relationship and
You use this word too often, consider replacing it with
provide
additional
You use this word too often, consider replacing it with
services
to encourage True friends to visit more
regularly
.

Barnacles is a
You use this word too often, consider replacing it with
group
of loyal
You use this word too often, consider replacing it with
customers
This phrase/word is too simple and can be replaced with:
but
they
This phrase/word is too simple and can be replaced with:
just
bring
This phrase/word is too simple and can be replaced with:
little
potential profitability for the
This phrase/word (depending on the context) can be potentially replaced with :
company
. These
You use this word too often, consider replacing it with
customers
This phrase/word is too simple and can be replaced with:
just
This phrase/word (depending on the context) can be potentially replaced with :
ask for
advice about the
Use a comma before 'and' if it connects two independent clauses (unless they are closely connected and short).
tour and
they do not
This phrase/word (depending on the context) can be potentially replaced with :
purchase
any
You use this word too often, consider replacing it with
services
for the
Possible spelling mistake found.
DulichViet
.
This phrase/word is too simple and can be replaced with:
So
the strategy is to
You use this word too often, consider replacing it with
provide
more tours with suitable prices for them. If the
This phrase/word (depending on the context) can be potentially replaced with :
company
's budget does not
This phrase/word (depending on the context) can be potentially replaced with :
improve
, those
You use this word too often, consider replacing it with
customers
do not need
further
investment.

In conclusion
,
Possible spelling mistake found.
DulichViet
can
This phrase/word (depending on the context) can be potentially replaced with :
improve
financial viability by identifying the right
You use this word too often, consider replacing it with
customer
You use this word too often, consider replacing it with
groups
and implementing the strategy
effectively
.
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IELTS essay service organisations should build the right relationships with the right customers. After reading the chapter explain the four relationship groups identified in reference to a service organisation you are familiar with.

Essay
  American English
6 paragraphs
301 words
5.5
Overall Band Score
Coherence and Cohesion: 5.0
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.0
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 5.5
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 5.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
Labels Descriptions
  • ?
    Currently is not available
  • Meet the criteria
  • Doesn't meet the criteria
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