The Covid-19 pandemic has spread all around the world and turned our lives into a new practice, with masks, hand sanitizers, lockdown, and strict social distancing measures, etc. Many aspects of life are being adversely affected as the pandemic is getting more and more severe and unexpected. However, the outbreak has turned out to be an opportunity for the growth of electronic services, especially online shopping. Although numerous studies and reports have anticipated the potential growth of online shopping under Covid-19 pandemic, many are not aware of underlying factors and hidden motives for the increasing frequency of online shopping. The purpose of this study is to explore the elements and their relationships with the growth (or the use) of online shopping services in Ho Chi Minh City, Vietnam under social distancing period. The findings and results of this paper can provide valuable materials of consumer behaviours for enterprises so that they can adjust their strategies and take measures accordingly to survive and thrive during the pandemic.
The Covid-19 pandemic has spread all around the world and turned our
lives
into a new practice, with masks, hand sanitizers, lockdown, and strict social distancing measures, etc.
Many
aspects of life are being
adversely
affected
as the pandemic is getting more and more severe and unexpected.
However
, the outbreak has turned out to be an opportunity for the growth of electronic services,
especially
online
shopping
. Although numerous studies and reports have anticipated the potential growth of
online
shopping
under Covid-19 pandemic,
many
are not aware of underlying factors and hidden motives for the increasing frequency of
online
shopping
. The purpose of this study is to explore the elements and their relationships with the growth (or the
use
) of
online
shopping
services in Ho Chi Minh City, Vietnam under social distancing period. The findings and results of this paper can provide valuable materials of consumer
behaviours
for enterprises
so
that they can adjust their strategies and take measures
accordingly
to survive and thrive during the pandemic.