Nowadays companies collect all sorts of information from customers activities in order to make a consumer profile. There are undeniable negative and positive consequences for both collecting and not collecting this information. As we know, companies need to collect data to improve their quality system to meet the customer's expectations and needs. Regulating this practice may be necessary because customer information is often stolen and used dishonestly.
Most companies need to have the consumer's information in order to create an exciting product in the market. Innovation is an unavoidable key factor for being a competitive company. Undoubtedly, collecting data from customers and analyzing them is the way to survive in the current economic system. It is an avoidable practice to make customer profiles that provide data for strategic planning. From this perspective, companies have to ask their customers many questions such as: where they live, how old they are, and what they do with their purchases. All responses they received help them to decide the company objectives. It seems reasonable that companies should be allowed to collect the data they need to improve their products.
Unfortunately, customer data collection does not always lead to such a positive outcomes. This methods sometimes fails because of Cyber attacks done by hackers who steal people's information for negative purposes from the company database. There are numerous well know examples showing how customers became victims due to sharing of their personal information with third parties. Moreover, some companies sell their data to other companies, such as insurance and medical devices without disclosing this practice to consumers.
Nowadays
companies
collect all sorts of
information
from
customers
activities in order to
make
a consumer profile. There are undeniable
negative
and
positive
consequences for both collecting and not collecting this
information
. As we know,
companies
need
to collect
data
to
improve
their quality system to
meet
the customer's expectations and
needs
. Regulating this practice may be necessary
because
customer
information
is
often
stolen and
used
dishonestly
.
Most
companies
need
to have the consumer's
information
in order to create an exciting product in the market. Innovation is an unavoidable key factor for being a competitive
company
.
Undoubtedly
, collecting
data
from
customers
and analyzing them is the way to survive in the
current
economic system. It is an avoidable practice to
make
customer
profiles that provide
data
for strategic planning. From this perspective,
companies
have to
ask their
customers
many
questions such as: where they
live
, how
old
they are, and what they do with their
purchases
. All responses they received
help
them to decide the
company
objectives. It seems reasonable that
companies
should be
allowed
to collect the
data
they
need
to
improve
their products.
Unfortunately,
customer
data
collection does not always lead to such a
positive
outcomes
.
This
methods
sometimes
fails
because
of Cyber attacks done by hackers who steal
people
's
information
for
negative
purposes from the
company
database. There are numerous
well know
examples showing how
customers
became victims due to sharing of their personal
information
with third parties.
Moreover
,
some
companies
sell their
data
to other
companies
, such as insurance and medical devices without disclosing this practice to consumers.