Nowadays companies collect all sorts of information from customers activities in order to make a consumer profile. There are undeniable negative and positive consequences for both collecting and not collecting this information. As we know, companies need to collect data to improve their quality system to meet the customer's expectations and needs. Regulating this practice may be necessary because customer information is often stolen and used dishonestly.
Most companies need to have the consumer's information in order to create an exciting product in the market. Innovation is an unavoidable key factor for being a competitive company. Undoubtedly, collecting data from customers and analyzing them is the way to survive in the current economic system. It is an avoidable practice to make customer profiles that provide data for strategic planning. From this perspective, companies have to ask their customers many questions such as: where they live, how old they are, and what they do with their purchases. All responses they received help them to decide the company objectives. It seems reasonable that companies should be allowed to collect the data they need to improve their products.
Unfortunately, customer data collection does not always lead to such a positive outcomes. This methods sometimes fails because of Cyber attacks done by hackers who steal people's information for negative purposes from the company database. There are numerous well know examples showing how customers became victims due to sharing of their personal information with third parties. Moreover, some companies sell their data to other companies, such as insurance and medical devices without disclosing this practice to consumers. 
Nowadays  
companies
 collect all sorts of  
information
 from  
customers
 activities in order to  
make
 a consumer profile. There are undeniable  
negative
 and  
positive
 consequences for both collecting and not collecting this  
information
. As we know,  
companies
  need
 to collect  
data
 to  
improve
 their quality system to  
meet
 the customer's expectations and  
needs
. Regulating this practice may be necessary  
because
  customer
  information
 is  
often
 stolen and  
used
  dishonestly
.
Most  
companies
  need
 to have the consumer's  
information
 in order to create an exciting product in the market. Innovation is an unavoidable key factor for being a competitive  
company
.  
Undoubtedly
, collecting  
data
 from  
customers
 and analyzing them is the way to survive in the  
current
 economic system. It is an avoidable practice to  
make
  customer
 profiles that provide  
data
 for strategic planning. From this perspective,  
companies
  have to
 ask their  
customers
  many
 questions such as: where they  
live
, how  
old
 they are, and what they do with their  
purchases
. All responses they received  
help
 them to decide the  
company
 objectives. It seems reasonable that  
companies
 should be  
allowed
 to collect the  
data
 they  
need
 to  
improve
 their products.
Unfortunately,  
customer
  data
 collection does not always lead to such a  
positive
  outcomes
.  
This
 methods  
sometimes
 fails  
because
 of Cyber attacks done by hackers who steal  
people
's  
information
 for  
negative
 purposes from the  
company
 database. There are numerous  
well know
 examples showing how  
customers
 became victims due to sharing of their personal  
information
 with third parties.  
Moreover
,  
some
  companies
 sell their  
data
 to other  
companies
, such as insurance and medical devices without disclosing this practice to consumers.