Some people claim that marketing and promotion plays a crucial role in improving the productivity of a company. I agree with this view.
However, I also believe that other factors such as the quality of the product and the competence of the staff are equally important.
To begin with, marketing and promotion helps ordinary people to become aware of the products offered by a company. Clever marketing tempts many people to buy products. As a result, the business grows gradually. Without enough marketing and promotion it is difficult for the enterprises to go into people’s minds and succeed. A good illustration of this is the growing number of adverts we see every day on television and on the internet. This clearly shows that it is important to give adequate importance to marketing and promotion. However, other criteria such as the quality of a product or service also influence the success of a business. If the quality is cheap no one will purchase the product even with loads of advertisements or promotions. It can have negative effects on the reputation of the company. Furthermore, skilled and innovative employees are necessary to attain success for any organisation. A product will not exist in the market for very long without adequate innovations. Therefore, participation of hardworking and talented staff also contributes to the growth of a business.
To conclude, although it is true that marketing and promotion aids the development of a business, other factors such as the quality of the product and the skills of the employees are important too. 
 Some
  people
 claim that  
marketing
 and promotion plays a crucial role in improving the productivity of a  
company
. I  
agree
 with this view. 
However
, I  
also
 believe that other factors such as the  
quality
 of the  
product
 and the competence of the staff are  
equally
  important
.
To  
begin
 with,  
marketing
 and promotion  
helps
 ordinary  
people
 to become aware of the  
products
 offered by a  
company
. Clever  
marketing
 tempts  
many
  people
 to  
buy
  products
.  
As a result
, the business grows  
gradually
. Without  
enough
  marketing
 and promotion it is difficult for the enterprises to go into  
people’s
 minds and succeed. A  
good
 illustration of this is the growing number of adverts we  
see
 every day on television and on the internet. This  
clearly
  shows
 that it is  
important
 to give adequate importance to  
marketing
 and promotion.  
However
, other criteria such as the  
quality
 of a  
product
 or service  
also
 influence the success of a business. If the  
quality
 is  
cheap
 no one will  
purchase
 the  
product
 even with loads of advertisements or promotions. It can have  
negative
 effects on the reputation of the  
company
.  
Furthermore
, skilled and innovative employees are necessary to attain success for any  
organisation
. A  
product
 will not exist in the market for  
very
 long without adequate innovations.  
Therefore
, participation of hardworking and talented staff  
also
 contributes to the growth of a business. 
To conclude
, although it is true that  
marketing
 and promotion aids the development of a business, other factors such as the  
quality
 of the  
product
 and the  
skills
 of the employees are  
important
 too.