Some people claim that marketing and promotion plays a crucial role in improving the productivity of a company. I agree with this view.
However, I also believe that other factors such as the quality of the product and the competence of the staff are equally important.
To begin with, marketing and promotion helps ordinary people to become aware of the products offered by a company. Clever marketing tempts many people to buy products. As a result, the business grows gradually. Without enough marketing and promotion it is difficult for the enterprises to go into people’s minds and succeed. A good illustration of this is the growing number of adverts we see every day on television and on the internet. This clearly shows that it is important to give adequate importance to marketing and promotion. However, other criteria such as the quality of a product or service also influence the success of a business. If the quality is cheap no one will purchase the product even with loads of advertisements or promotions. It can have negative effects on the reputation of the company. Furthermore, skilled and innovative employees are necessary to attain success for any organisation. A product will not exist in the market for very long without adequate innovations. Therefore, participation of hardworking and talented staff also contributes to the growth of a business.
To conclude, although it is true that marketing and promotion aids the development of a business, other factors such as the quality of the product and the skills of the employees are important too.
Some
people
claim that
marketing
and promotion plays a crucial role in improving the productivity of a
company
. I
agree
with this view.
However
, I
also
believe that other factors such as the
quality
of the
product
and the competence of the staff are
equally
important
.
To
begin
with,
marketing
and promotion
helps
ordinary
people
to become aware of the
products
offered by a
company
. Clever
marketing
tempts
many
people
to
buy
products
.
As a result
, the business grows
gradually
. Without
enough
marketing
and promotion it is difficult for the enterprises to go into
people’s
minds and succeed. A
good
illustration of this is the growing number of adverts we
see
every day on television and on the internet. This
clearly
shows
that it is
important
to give adequate importance to
marketing
and promotion.
However
, other criteria such as the
quality
of a
product
or service
also
influence the success of a business. If the
quality
is
cheap
no one will
purchase
the
product
even with loads of advertisements or promotions. It can have
negative
effects on the reputation of the
company
.
Furthermore
, skilled and innovative employees are necessary to attain success for any
organisation
. A
product
will not exist in the market for
very
long without adequate innovations.
Therefore
, participation of hardworking and talented staff
also
contributes to the growth of a business.
To conclude
, although it is true that
marketing
and promotion aids the development of a business, other factors such as the
quality
of the
product
and the
skills
of the employees are
important
too.