Choices helps to increase product quality and services. They also helps to access the services on competing prices. Market will be overwhelmed by the low quality products. Will make a person more brainstorm about the item they wish to buy rather than only think about its purpose.
It is often said the present generation enjoys a wide variety of choices on their decisions compared to our ancestors. The plethora of choices enjoyed by the humans
definitely increased the quality of the products and services on the contray it also leads to the confusion on the end users and makes them more research before
buying every product.
On one hand, the availability of various choices elevated the value of the products and the services as the various companies are forced to compete with a product that delivers performance on the same price levels. As a result, all the conglomeres lost their monopoly on the market of various products and they are compelled by the market situations to
increase service quality of their products rather than merely seeking measures to rise profit figures. This is a good sign for the end users as they can opt to buy the things
that are catering their needs. For example, UAE telecom company "etisalat" forced to reduce their tariff rates with the emergence of new telecom network "Du" as the customers
have an option to change their service provider without changing their number.
On the other hand, the overwhelming number of choices also makes a person to do more research about a product before consuming. The people will be get greatly confused
wih the almost identical names of the product and they have to spend lot of their time and efforts for comparing the various available products. Many people also stopped their habit of purchasing an individual brand and they tend to test emerging new brands and this may result in various health problems associated with the use of a cheap quality item. For example, In INDIA, one new brand named patanjali launched years back and attracted many of the customers by promising premium quality on their advertisetements later found the use of various harmful components on their product range.
In a nut shell, I agree that the rising number of options in our living world is highly commentable as it increased the material quality of our products on the other side it also attract people to some low quality products that are detrimental for the human health. 
 Choices
  helps
 to increase  
product
  quality
 and  
services
. They  
also
  helps
 to access the  
services
 on competing prices. Market will  
be overwhelmed
 by the low  
quality
  products
. Will  
make
 a person more brainstorm about the item they wish to  
buy
  rather
 than  
only
  think
 about its purpose.
It is  
often
 said the present generation enjoys a wide variety of  
choices
 on their decisions compared to our ancestors. The plethora of  
choices
 enjoyed by the  
humans
definitely increased the  
quality
 of the  
products
 and  
services
 on the  
contray
 it  
also
 leads to the confusion on the  
end
 users and  
makes
 them more research  
before
 buying
 every product.
On one hand, the availability of  
various
  choices
 elevated the value of the  
products
 and the  
services
 as the  
various
  companies
  are forced
 to compete with a  
product
 that delivers performance on the same price levels.  
As a result
, all the  
conglomeres
 lost their monopoly on the market of  
various
  products and
 they  
are compelled
 by the market situations to
increase  
service
  quality
 of their  
products
  rather
 than  
merely
 seeking measures to rise profit figures. This is a  
good
  sign
 for the  
end
 users as they can opt to  
buy
 the  
things
 that
 are catering their needs.  
For example
, UAE telecom  
company
  "
 etisalat
 "
 forced to  
reduce
 their tariff rates with the emergence of new telecom network  
"
Du 
"
 as the  
customers
 have
 an option to  
change
 their  
service
 provider without changing their number. 
On the other hand
, the overwhelming number of  
choices
  also
  makes
 a person to do more research about a  
product
  before
 consuming. The  
people
 will be  
get
  greatly
  confused
 wih
 the almost identical names of the  
product and
 they  
have to
 spend  
lot of
 their time and efforts for comparing the  
various
 available  
products
.  
Many
  people
  also
  stopped
 their habit of purchasing an individual  
brand and
 they tend to  
test
 emerging new brands and this may result in  
various
 health problems associated with the  
use
 of a  
cheap
  quality
 item.  
For example
, In INDIA, one new brand named  
patanjali
 launched years back and attracted  
many
 of the customers by promising premium  
quality
 on their  
advertisetements
 later found the  
use
 of  
various
 harmful components on their  
product
 range.
In a nut shell, I  
agree
 that the rising number of options in our living world is  
highly
  commentable
 as it increased the material  
quality
 of our  
products
 on the other side it  
also
  attract
  people
 to  
some
 low  
quality
  products
 that are detrimental for the human health.