Marketing and promotion are the key to successful business. To what extent do you agree.
It is believed that an effective marketing and promotion play a crucial role in achieving business success for many companies. Although I agree with this view, I do believe that companies should not forget about quality of their products and talented staffs which has profound effect on their business growth in a competitive market.
On the one hand, it is true that organizing marketing campaigns increase customer awareness about the product or service offered by the company which in its turn increase customers’ willingness to buy the product of that company. In other words, advertising and promotion inform target auditory about the benefits of the products and services that company offers. For example, giant companies such as Amazon, Apple and Google spend billions of dollars on their marketing research and promotional campaigns. Not only does marketing increase customer awareness but also it helps companies to identify potential markets. The main reason behind my point of view is that marketing operations such as customer surveys and market research pave the way to get accurate results about customer needs which help businesses to identify potential sales channels. This clearly shows that paying adequate attention on marketing and promotion is important.
On the other hand, the success of the businesses primarily depends on quality of a product and services they offer. The prime reason behind my point of view is that if the quality is not good billions of dollars spent on marketing will not help companies to increase their sales. In contrast, it will negatively effect on their reputation and brand in the market. Last but not least, skilled employees and creative talents are necessary for business to grow and prosper. Without qualified team of staff companies will not be able to produce good quality products and can not compete with competitors. For example, the successful companies of today give main focus on recruiting best talents in their company. Therefore, hiring creative employees who create the best quality products in the market is essential for growth of business.
In conclusion, although it is true that marketing and promotion are vital aspect for achieving business success, other factors such as product quality and talented staffs are equally important to success of a business in a highly competitive market.
Marketing
and promotion are the key to successful
business
. To what extent do you
agree
.
It
is believed
that an effective
marketing
and promotion play a crucial role in achieving
business
success
for
many
companies
. Although I
agree
with this view, I do believe that
companies
should not forget about
quality
of their
products
and talented staffs which has profound effect on their
business
growth in a competitive market.
On the one hand, it is true that organizing
marketing
campaigns
increase
customer
awareness about the
product
or service offered by the
company
which in its turn
increase
customers’
willingness to
buy
the
product
of that
company
.
In other words
, advertising and promotion inform target auditory about the benefits of the
products
and services that
company
offers.
For example
, giant
companies
such as Amazon, Apple and Google spend billions of dollars on their
marketing
research and promotional campaigns. Not
only
does
marketing
increase
customer
awareness
but
also
it
helps
companies
to identify potential markets. The main reason behind my point of view is that
marketing
operations such as
customer
surveys and
market
research pave the way to
get
accurate results about
customer
needs which
help
businesses
to identify potential sales channels. This
clearly
shows
that paying adequate attention on
marketing
and promotion is
important
.
On the other hand
, the
success
of the
businesses
primarily
depends on
quality
of a
product
and services they offer. The prime reason behind my point of view is that if the
quality
is not
good
billions of dollars spent on
marketing
will not
help
companies
to
increase
their sales.
In contrast
, it will
negatively
effect
on their reputation and brand in the
market
. Last
but
not least, skilled employees and creative talents are necessary for
business
to grow and prosper. Without qualified team of staff
companies
will not be able to produce
good
quality
products
and can not compete with competitors.
For example
, the successful
companies
of
today
give main focus on
recruiting best
talents in their
company
.
Therefore
, hiring creative employees who create the best
quality
products
in the
market
is essential for growth of business.
In conclusion
, although it is true that
marketing
and promotion are vital aspect for achieving
business
success
, other factors such as
product
quality
and talented staffs are
equally
important
to
success
of a
business
in a
highly
competitive
market
.