Nowadays, due to the effects of globalization, many companies tend to open their showroom across the globe. This has led to the majority of people think that bigger industries are better than local shops, because the big companies put their efforts in promoting and marketing. This has an impact on local shops and there are certain steps that can be implemented to make people patronize the local companies.
To commence with, as big industries are expanding aggressively, they invest in promoting their goods, which has caused local shops their business. For example, companies in food and fashion industry has a tremendous impact on the buyer. Companies like MC Donalds have created adverts for younger children, which has caused 70% of the business to the local shops. In addition to the business impact, these big firms are also able to change the mindset of the people, that these products are local and not that durable.
Educating people and making them aware about the benefits of local shops is the first step to patronize local shops. Secondly, educating people about the marketing gimmick and what impact does it has on the society and the country overall. For instance, a country like China has been successful in inculcating these values in their citizens. Because of this the country has been able to grow drastically. Moreover, government can give some benefits to the business to start manufacturing in-house. Due to this benefit, there will be more number of people who can open their local shops and succeed.
In conclusion, although, big companies with marketing strategies are able to lure the customers, there are some countries which are able to manufacture products in-house. With the help of government and local leaders there are ways to help these local shops grow and prosper. This eventually brings prosperity back to the country.
Nowadays, due to the effects of globalization,
many
companies
tend to open their showroom across the globe. This has led to the majority of
people
think
that bigger industries are better than
local
shops
,
because
the
big
companies
put their efforts in promoting and marketing. This has an
impact
on
local
shops
and there are certain steps that can
be implemented
to
make
people
patronize the
local
companies
.
To commence with, as
big
industries are expanding
aggressively
, they invest in promoting their
goods
, which has caused
local
shops
their
business
.
For example
,
companies
in food and fashion industry has a tremendous
impact
on the buyer.
Companies
like MC
Donalds have
created adverts for younger children, which has caused 70% of the
business
to the
local
shops
.
In addition
to the
business
impact
, these
big
firms are
also
able
to
change
the mindset of the
people
, that these products are
local
and not that durable.
Educating
people
and making them aware about the benefits of
local
shops
is the
first
step to patronize
local
shops
.
Secondly
, educating
people
about the marketing gimmick and what
impact
does it
has
on the society and the
country
overall
.
For instance
, a
country
like China has been successful in inculcating these values in their citizens.
Because
of this the
country
has been
able
to grow
drastically
.
Moreover
,
government
can give
some
benefits to the
business
to
start
manufacturing in-
house
. Due to this benefit, there will be more number of
people
who can open their
local
shops
and succeed.
In conclusion
, although,
big
companies
with marketing strategies are
able
to lure the customers, there are
some
countries
which are
able
to manufacture products in-
house
. With the
help
of
government
and
local
leaders there are ways to
help
these
local
shops
grow and prosper. This
eventually
brings prosperity back to the
country
.