Sponsoring a sports person or a sporting event is a method to make the brand and the product popular and reach the customers worldwide. Though this practice has huge benefits, it has a few drawbacks as well.
When companies sponsor sporting events or sports teams, organizers do not have to worry about funding. For example, major events like World Cup Football or Olympics have numerous sponsors. These companies take care of a great deal of expenses and play a huge role in making the event commercially successful. Sponsorship is also a great way for sports teams of poor nations to fund their campaigns. Without sponsorship many of these countries will not be able to send their teams to international events like Olympics. Sponsorship also enables sportspersons to earn extra income. The prospect of winning brand deals encourages many young people to take up sports as a career.
On the downside, when a wrong company associates itself with a major sporting event, it can tarnish the reputation of the event. For example, it is not uncommon for tobacco or liquor companies to sponsor sporting events. Since most of the audience of such events are young people, this sends a very wrong message to the society. It is also common for sportspersons and teams to endorse soft drinks like Coca-Cola and Pepsi although they are not healthy. Furthermore, sponsorships can sometimes lead to unethical practices like match fixing. When large companies sponsor teams, they will want their team to win at any cost and for this purpose they might even buy out players of the opponent team. This practice kills the very essence of sports. Sometimes players hired by companies are get caught doing things inappropriate for their image and in this case, it hurts the reputation of the company as well. Sponsorship money may also cause players to lose focus on the game.
To conclude, when companies sponsor sports events or teams both of them benefit. Businesses get the brand recognition they need and teams no longer have to worry about arranging funds. However, sometimes players endorse the wrong products or companies hire players who do more harm than good to their brand name.
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Sponsoring a
sports
person or a sporting
event
is a method to
make
the
brand
and the product popular and reach the customers worldwide. Though this practice has huge benefits, it has a few drawbacks
as well
.
When
companies
sponsor
sporting
events
or
sports
teams
, organizers do not
have to
worry about funding.
For example
, major
events
like World Cup Football or Olympics have numerous
sponsors
. These
companies
take care of a great deal of expenses and play a huge role in making the
event
commercially
successful.
Sponsorship
is
also
a great way for
sports
teams
of poor nations to fund their campaigns. Without
sponsorship
many
of these countries will not be able to
send
their
teams
to international
events
like Olympics.
Sponsorship
also
enables
sportspersons
to earn extra income. The prospect of winning
brand
deals encourages
many
young
people
to take up
sports
as a career.
On the downside, when a
wrong
company
associates itself with a major sporting
event
, it can tarnish the reputation of the
event
.
For example
, it is not uncommon for tobacco or liquor
companies
to
sponsor
sporting
events
. Since most of the audience of such
events
are young
people
, this
sends
a
very
wrong
message to the society. It is
also
common for
sportspersons
and
teams
to endorse soft drinks like Coca-Cola and Pepsi although they are not healthy.
Furthermore
,
sponsorships
can
sometimes
lead to unethical practices like match fixing. When large
companies
sponsor
teams
, they will want their
team
to win at any cost and for this purpose they might even
buy
out
players
of the opponent
team
. This practice kills the
very
essence of
sports
.
Sometimes
players
hired by
companies
are
get
caught doing things inappropriate for their image and
in this case
, it hurts the reputation of the
company
as well
.
Sponsorship
money may
also
cause
players
to lose focus on the game.
To conclude
, when
companies
sponsor
sports
events
or
teams
both of them benefit. Businesses
get
the
brand
recognition they need and
teams
no longer
have to
worry about arranging funds.
However
,
sometimes
players
endorse the
wrong
products or
companies
hire
players
who do more harm than
good
to their
brand
name.
Related posts: