Advertising is a powerful tool for communicating with a large audience. It is argued that business spend a huge amount of money for marketing and promotion which in turn results in people buying their product. This essay will discuss the problems caused by this and also suggest solutions to increase the sales of local products.
To begin with, large businesses spend huge amount of money in marketing and promoting their products which results in local products losing its demand. To prove, the large business has big budgets and they offer huge discounts which in turn attracts the buyers. For instance, products like Colgate has aggressive marketing techniques and promotions and therefore has a wider reach as compared to local tooth paste such as Meswak. However, some primary steps can be taken to encourage people to buy local products. Firstly, the government should take initiatives for bringing a change in the mindset of customers. To prove, awareness campaigns and promotions of local products by the government can help in bringing shift in preference. For example, campaigns like made in India had a huge impact in the country and it has increased the business of local products to a large extent. Secondly, local businesses can use social media as a platform to market and advertise their products. To prove, these days people spend most of their time on social media and is greatly influenced by them. Thus marketing through this medium helps local businesses to promote their product free ofcost.
To conclude, the marketing and promotion done by large business attract customers to buy their product. However, government initiatives and proper use of technology can help local business to increase sales.
Advertising is a powerful tool for communicating with a
large
audience. It
is argued
that
business
spend a
huge
amount of money for
marketing
and promotion which in turn results in
people
buying their
product
. This essay will discuss the problems caused by this and
also
suggest solutions to increase the sales of
local
products.
To
begin
with,
large
businesses
spend
huge
amount of money in
marketing
and promoting their
products
which results in
local
products
losing its demand. To prove, the
large
business
has
big
budgets and
they offer
huge
discounts which in turn attracts the buyers.
For instance
,
products
like Colgate has aggressive
marketing
techniques and promotions and
therefore
has a wider reach as compared to
local
tooth paste such as
Meswak
.
However
,
some
primary steps can
be taken
to encourage
people
to
buy
local
products
.
Firstly
, the
government
should take initiatives for bringing a
change
in the mindset of customers. To prove, awareness campaigns and promotions of
local
products
by the
government
can
help
in bringing shift in preference.
For example
, campaigns like made in India had a
huge
impact in the country and it has increased the
business
of
local
products
to a
large
extent.
Secondly
,
local
businesses
can
use
social media as a platform to market and advertise their
products
. To prove, these days
people
spend most of their time on social media and is
greatly
influenced by them.
Thus
marketing
through this medium
helps
local
businesses
to promote their
product
free
ofcost
.
To conclude
, the
marketing
and promotion done by
large
business
attract customers to
buy
their
product
.
However
,
government
initiatives and proper
use
of technology can
help
local
business
to increase sales.