It is irrefutably true that these days most companies are approaching strategies such as sponsoring sports events to increase their sales. Some people opine that sports sponsorship is a great marketing tool to promote their products; however, others believe that this trend has tremendous drawbacks. I bolster the former opinion and think that this strategy is not only promoting the company primarily but also providing a platform for passionate players.
To begin with, sports sponsorship is considered as a lucrative industry across the globe. It is worth noting that it gives mutual benefits to both parties. While the company gets a golden opportunity to access a more comprehensive number of audience and increase their sales, sports committees get a chance to use that money to develop infrastructure and help the players financially. For example, Hyundai, who was the main sponsor of the last world cup cricket match, invested billions of monies in sponsoring the event and recorded an accelerated rate of sales turnover after the series. On the other hand, the International Cricket Committee used a larger portion of received money to develop cricket in low - income countries.
It is
irrefutably
true that these days most
companies
are approaching strategies such as sponsoring
sports
events
to increase their sales.
Some
people
opine that
sports
sponsorship is a great marketing tool to promote their products;
however
, others believe that this trend has tremendous drawbacks. I bolster the former opinion and
think
that this strategy is not
only
promoting the
company
primarily
but
also
providing a platform for passionate players.
To
begin
with,
sports
sponsorship
is considered
as a lucrative industry across the globe. It is worth noting that it gives mutual benefits to both parties. While the
company
gets
a golden opportunity to access a more comprehensive number of audience and increase their sales,
sports
committees
get
a chance to
use
that money to develop infrastructure and
help
the players
financially
.
For example
, Hyundai, who was the main sponsor of the last world cup cricket match, invested billions of monies in sponsoring the
event
and recorded an accelerated rate of sales turnover after the series.
On the other hand
, the International Cricket Committee
used
a larger portion of received money to develop cricket in low
-
income countries.