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Is creativity important?

It has frequently been pointed out that today's rapidly changing and highly competitive business environment accelerates the need for innovations among all organizations (e. g. , Gino et al. , 2010). In order to maintain and enhance their effectiveness and competitiveness, organi- zations strive to be innovative (Amabile, 2000; Paulus & Nijstad, 2003; Davis, 2009). Individ- uals contribute to organizational innovation in the form of the generation of original and poten- tially valuable ideas concerning products, ser- vices and processes (Zhou & George, 2001). Given the importance of ideas for innovation, the question how these ideas are generated should be solidly grounded. Cognitive styles (e. g. , Kirton, 1976) have been shown to be good predictors of creativity over and above personal attributes (e. g. , Harrison et al. , 2002). Hence, to add to a valid explanation of idea generation, we argue that cognitive pro- cesses underlying idea generation must be taken into account. Whereas research on idea generation has begun to address the cognitive processes underlying original idea generation (e. g. , Nijstad, Stroebe & Lodewijkx, 2003), little attention has been paid so far to the question whether the cognitive mechanisms underlying originality, i. e. , the production of novel ideas, are different from those underlying fluency, i. e. the production of many ideas. Whereas orig- inality seems to be necessary for breakthrough innovation (Taylor & Greve, 2006), the ability to generate a large numbers of ideas (fluency) might be useful for innovations that are not built on a single discovery or invention such as considering several potential application mar- kets (O'Connor & McDermott, 2004). As both kinds of idea generation seem to be crucial for innovation, we shed light on the question whether a single person can complementary possess all cognitive skills required for idea- tional fluency and original ideas or whether the cognitive demands are rather contradictory. We base our analysis on a study with 191 indi- viduals. Our results show that ideational flu- ency and originality of generated ideas indeed depend on the cognitive style of individuals
It has
frequently
been pointed
out that
This phrase/word (depending on the context) can be potentially replaced with :
today
's

rapidly
changing and
highly
competitive

business environment accelerates the need for

innovations among all organizations (e. g. , Gino

et al. , 2010). In order to maintain and enhance

their effectiveness and competitiveness, organi-

zations strive to be innovative (Amabile, 2000;

Paulus & Nijstad, 2003; Davis, 2009). Individ-

uals contribute to organizational innovation in

the form of the generation of original and poten-

tially
valuable
You use this word too often, consider replacing it with
ideas
concerning products, ser-

vices and processes (Zhou & George, 2001).

This phrase/word (depending on the context) can be potentially replaced with :
Given
the importance of
You use this word too often, consider replacing it with
ideas
for innovation,

the question how these
You use this word too often, consider replacing it with
ideas
are generated


should be
solidly
grounded.

Cognitive styles (e. g. , Kirton, 1976) have
been shown
to be
This phrase/word (depending on the context) can be potentially replaced with :
good
predictors of creativity over

and above personal attributes (e. g. , Harrison

et al. , 2002).
Hence
, to
This phrase/word (depending on the context) can be potentially replaced with :
add
to a valid explanation

of
You use this word too often, consider replacing it with
idea
generation, we argue that
You use this word too often, consider replacing it with
cognitive
pro-

cesses underlying
You use this word too often, consider replacing it with
idea
generation
This phrase/word (depending on the context) can be potentially replaced with :
must
be taken
into account. Whereas research on
This phrase/word (depending on the context) can be potentially replaced with :
idea


generation has begun to address the cognitive

processes underlying original
You use this word too often, consider replacing it with
idea
generation

(e. g. , Nijstad, Stroebe & Lodewijkx, 2003),
This phrase/word is too simple and can be replaced with:
little


attention has
been paid
This phrase/word is too simple and can be replaced with:
so
far to the question

whether the
You use this word too often, consider replacing it with
cognitive
mechanisms underlying

originality, i. e. , the production of novel
This phrase/word (depending on the context) can be potentially replaced with :
ideas
,

are
This phrase/word is too simple and can be replaced with:
different
from those underlying fluency,

i. e. the production of
This phrase/word is too simple and can be replaced with:
many
You use this word too often, consider replacing it with
ideas
. Whereas orig-

inality seems to be necessary for breakthrough

innovation (Taylor & Greve, 2006), the ability

to generate a large numbers of
You use this word too often, consider replacing it with
ideas
(fluency)

might be useful for innovations that are not

built on a single discovery or invention such as

considering several potential application mar-

kets (O'Connor & McDermott, 2004). As both

kinds of
You use this word too often, consider replacing it with
idea
generation seem to be crucial for

innovation, we shed light on the question

whether a single person can complementary

possess all
You use this word too often, consider replacing it with
cognitive
This phrase/word (depending on the context) can be potentially replaced with :
skills
required for
This phrase/word (depending on the context) can be potentially replaced with :
idea
-

tional fluency and original
You use this word too often, consider replacing it with
ideas
or whether

the
You use this word too often, consider replacing it with
cognitive
demands are
rather
contradictory.

We base our analysis on a study with 191 indi-

viduals. Our results
This phrase/word (depending on the context) can be potentially replaced with :
show
that ideational flu-

ency and originality of generated
You use this word too often, consider replacing it with
ideas
indeed


depend on the
You use this word too often, consider replacing it with
cognitive
style of individuals
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IELTS essay Is creativity important?

Essay
  American English
8 paragraphs
341 words
6.0
Overall Band Score
Coherence and Cohesion: 5.5
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.5
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.5
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 6.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
Labels Descriptions
  • ?
    Currently is not available
  • Meet the criteria
  • Doesn't meet the criteria
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