Consumer behavior is an essential issue for companies and brands to shape their marketing strategies. It revolves around the selection, purchase and consumption of goods and services to meet the purchasing needs of customers. For individuals and groups that track social marketing, consumer behavior is the key (Andreasen, 1995). However, their behavior is influenced by many factors and the environment is constantly changing.
Therefore, studying consumer behavior and the factors that impact it helps to identify and predict consumer buying trends directed to each specific group of customers. For example, it can make consumers want to buy your product even though their original purpose is not to target it. (Gajjar, 2013) However, documents or information about consumer behavior are often inferted from other areas and do not receive much attention.
This article will revolve around the factors that influence consumer behavior. On that basis, it analyzes the things that affect the purchase and consumption of customers. Thereby, it will be captured to satisfy the needs of customers easily and better than competitors.
Consumer
behavior
is an essential issue for
companies
and brands to shape their marketing strategies. It revolves around the selection,
purchase
and consumption of
goods
and services to
meet
the purchasing needs of
customers
. For individuals and groups that
track
social marketing,
consumer
behavior
is the key (
Andreasen
, 1995).
However
, their
behavior
is influenced
by
many
factors and the environment is
constantly
changing.
Therefore
, studying
consumer
behavior
and the factors that impact it
helps
to identify and predict
consumer
buying trends directed to each specific group of
customers
.
For example
, it can
make
consumers
want to
buy
your product
even though
their original purpose is not to target it. (
Gajjar
, 2013)
However
, documents or information about
consumer
behavior
are
often
inferted
from other areas and do not receive much attention.
This article will revolve around the factors that influence
consumer
behavior
. On that basis, it analyzes the things that affect the
purchase
and consumption of
customers
. Thereby, it will
be captured
to satisfy the needs of
customers
easily
and better than competitors.