In today's advertising, firms somewhat exaggerate their newest features of the products. In some instances, I am convinced that the negative effects of this tendency leading may outweigh the positive ones, and many reasons can account for why the enterprises do so.
The emphasis on the recent features of products can be explained by the company's selling. Because the newest features highlighted means that it can grab people’s attention to the products, and makes people feel the latest edition is more salient or modern than their previous one. This feeling of being obsolete may drive people to purchase the products, hence it boosts the firms’ sales. For example, Apple has introduced iPhone 13 with a faster procedure and luxurious appearance compared with iPhone 12, which may draw people's attention and enhance company revenue.
Notwithstanding the newest sides are concentrated, it may be the unfavorable proclivity. Firstly, the firms may squander a lot of money and time on developing the new features. Because making some new things, which is tough and costly, takes lots of money, time, and effort of the designers. Consequently, it may cause stressed-out businesses to create some new things that may be not qualified, and ignoring the improvement of the old features. Secondly, people may spend lots of money to buy a decent product that may not be contemporary and innovative and may perform similar functions as the previous version.
By the way of conclusion, despite focusing on the new sides of products in advertising, it may result in more disadvantages than advantages.
In
today
's advertising, firms somewhat exaggerate their newest features of the
products
. In
some
instances, I
am convinced
that the
negative
effects of this tendency leading may outweigh the
positive
ones, and
many
reasons can account for why the enterprises do
so
.
The emphasis on the recent features of
products
can be
explained
by the
company
's selling.
Because
the newest features highlighted means that it can grab
people’s
attention to the
products
, and
makes
people
feel the latest edition is more salient or modern than their previous one. This feeling of being obsolete may drive
people
to
purchase
the
products
,
hence
it boosts the firms’ sales.
For example
, Apple has introduced iPhone 13 with a faster procedure and luxurious appearance compared with iPhone 12, which may draw
people
's attention and enhance
company
revenue.
Notwithstanding the newest sides
are concentrated
, it may be the unfavorable proclivity.
Firstly
, the firms may squander
a lot of
money and time on developing the
new
features.
Because
making
some
new
things, which is tough and costly, takes lots of money, time, and effort of the designers.
Consequently
, it may cause
stressed
-out businesses to create
some
new
things that may be not qualified, and ignoring the improvement of the
old
features.
Secondly
,
people
may spend lots of money to
buy
a decent
product
that may not be contemporary and innovative and may perform similar functions as the previous version.
By the way of conclusion, despite focusing on the
new
sides of
products
in advertising, it may result in more disadvantages than advantages.