Some are of the belief that advertising is largely superfluous as most consumers are aware of their own needs. In my opinion, this is true despite the fact that advertising can occasionally serve informative purposes.
The stated aim of the majority of advertisements is to raise awareness among a potential audience. This applies to commercials, billboards, and online advertising. A good example would be the short commercials that play before videos on YouTube. These ads are designed to showcase an item or service that, based on advanced audience targeting, would appeal to a particular consumer or demographic. Since an individual has been targeted, it is likely that the advertisement will be relevant and, if the ad is well-designed, informative. For instance, this might be an advertisement for a smartphone targeted at a photography enthusiast that includes details about hardware specifications and picture quality.
However, the internet now allows individuals to research products more objectively on a case by case basis. When a particular person is interested in purchasing a new phone, because they lost an old one or they desire a more modern one, then they can compare prices online, read customer reviews, and consult a variety of blogs and sites like Consumer Report, which is well known for its unbiased appraisals. There are, admittedly, situations when individuals will uncover new products they might not have been aware of before through ads. However, this is more likely to occur organically in daily life if a person sees someone else, for example, with a useful smart watch. The advent of social media and sharing of personal information online also means that individuals have another media outlet aside from advertising that promotes new products and services.
In conclusion, advertising is no longer needed in modern society as there are other ways to research and discover products. This does not imply that advertising is ineffective, merely that in a perfect world it could be eliminated.
Some
are of the belief that advertising is
largely
superfluous as most consumers are aware of their
own
needs. In my opinion, this is true despite the fact that advertising can
occasionally
serve informative purposes.
The stated aim of the majority of advertisements is to raise awareness among a potential audience. This
applies to
commercials, billboards, and online advertising. A
good
example would be the short commercials that play
before
videos on YouTube. These ads
are designed
to showcase an item or service that, based on advanced audience targeting, would appeal to a particular consumer or demographic. Since an
individual
has
been targeted
, it is likely that the advertisement will be relevant and, if the ad is well-designed, informative.
For instance
, this might be an advertisement for a smartphone targeted at a photography enthusiast that includes
details
about hardware specifications and picture quality.
However
, the internet
now
allows
individuals
to research
products
more
objectively
on a case by case basis. When a particular person
is interested
in purchasing a new phone,
because
they lost an
old
one or
they desire a more modern one, then they can compare prices online, read customer reviews, and consult a variety of blogs and sites like Consumer Report, which is well known for its unbiased appraisals. There are,
admittedly
, situations when
individuals
will uncover new
products
they might not have been aware of
before
through ads.
However
, this is more likely to occur
organically
in daily life if a person
sees
someone else,
for example
, with a useful smart
watch
. The advent of social media and sharing of personal information online
also
means that
individuals
have another media outlet aside from advertising that promotes new
products
and services.
In conclusion
, advertising is no longer needed in modern society as there are other ways to research and discover
products
. This does not imply that advertising is ineffective,
merely
that in a perfect world it could
be eliminated
.