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How online media has changed local culture

How online media has changed local culture wnEnd
The emergence of international media has really changed the face of the globe. Today we don’t belong to a big planet called Earth. We are part of a small global village. Exposure to international media has had a positive as well as negative impact on local cultures. In the following paragraphs I shall discuss these impacts. Overall, the impact has been largely positive. On the positive side, today’s communications and technologies allow a more open spread of culture around the world – people in far corners of the globe are able to be aware of and share each other’s culture. It is a view that sees global culture as generally positive – something that encourages diversity and a mixing of culture and has enabled people around the world to overcome national boundaries to embrace common causes. Thus, cultural globalisation in itself promotes diversity and a respect for other cultures. Some people hold the view that internationalization of media can overpower national culture. However, this depends on how strong a particular national culture is. In some circumstances, of course, national culture is damaged by aggressively marketed foreign media imports. However, the theory that local cultures will be drowned out and completely disappear under a tide of global media does not appear to hold true at least in the case of India. This is partly because of the strong cultural identity of India. The cultural preferences of Indian viewers are so strong that foreign imports are put at a clear competitive disadvantage relative to the regional and national media produced. In fact, the international media companies have to tailor their output so as to fit into the local cultural setting. Another positive effect that international media has had on India is that our media companies have improved dramatically under the stiff competition of global media and as a result they have found a place in the international market. This has put our culture on a higher pedestal than any other culture of the world. To put it in a nutshell I pen down saying that the internationalization of media needs not necessarily undermine national culture. If the local culture is strong enough, it can withstand any foreign influence.
The emergence of
You use this word too often, consider replacing it with
international
You use this word too often, consider replacing it with
media
has
really
This phrase/word (depending on the context) can be potentially replaced with :
changed
the face of the globe.
This phrase/word (depending on the context) can be potentially replaced with :
Today
we

don’t belong to a
This phrase/word is too simple and can be replaced with:
big
planet called Earth. We are part of a
This phrase/word is too simple and can be replaced with:
small
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global
village. Exposure to

international
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media
has had a
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positive
as well
as
This phrase/word is too simple and can be replaced with:
negative
impact on local
You use this word too often, consider replacing it with
cultures
. In the

following paragraphs I shall discuss these impacts.
Overall
, the impact has been
largely


This phrase/word is too simple and can be replaced with:
positive
.

On the
You use this word too often, consider replacing it with
positive
side,
This phrase/word (depending on the context) can be potentially replaced with :
today
’s communications and technologies
This phrase/word (depending on the context) can be potentially replaced with :
allow
a more open spread

of
You use this word too often, consider replacing it with
culture
around the world
Consider using an m-dash if you do not want to join two words.
–
This phrase/word (depending on the context) can be potentially replaced with :
people
in far corners of the globe are able to be aware of

and share each other’s
You use this word too often, consider replacing it with
culture
. It is a view that
This phrase/word (depending on the context) can be potentially replaced with :
sees
You use this word too often, consider replacing it with
global
You use this word too often, consider replacing it with
culture
as
generally
You use this word too often, consider replacing it with
positive
Consider using an m-dash if you do not want to join two words.
–


something that encourages diversity and a mixing of
You use this word too often, consider replacing it with
culture
and has enabled
This phrase/word (depending on the context) can be potentially replaced with :
people


around the world to overcome
You use this word too often, consider replacing it with
national
boundaries to embrace common causes.
Thus
,

cultural
Possible spelling mistake. 'globalisation' is British English.
globalisation
in itself promotes diversity and a respect for other cultures.

This phrase/word is too simple and can be replaced with:
Some
This phrase/word (depending on the context) can be potentially replaced with :
people
hold the view that internationalization of
You use this word too often, consider replacing it with
media
can overpower national

culture.
However
, this depends on how
You use this word too often, consider replacing it with
strong
a particular
You use this word too often, consider replacing it with
national
You use this word too often, consider replacing it with
culture
is. In
This phrase/word is too simple and can be replaced with:
some


circumstances,
of course
,
You use this word too often, consider replacing it with
national
You use this word too often, consider replacing it with
culture
is damaged
by
aggressively
marketed foreign

media imports.
However
, the theory that local
You use this word too often, consider replacing it with
cultures
will
be drowned
out and

completely disappear under a tide of
You use this word too often, consider replacing it with
global
You use this word too often, consider replacing it with
media
does not appear to hold true at least in

the case of India. This is partly
This phrase/word is too simple and can be replaced with:
because
of the
You use this word too often, consider replacing it with
strong
cultural identity of India. The cultural

preferences of Indian viewers are
This phrase/word is too simple and can be replaced with:
so
You use this word too often, consider replacing it with
strong
that
This phrase is redundant. Use simply "imports".
foreign imports
are put
at a
This phrase/word (depending on the context) can be potentially replaced with :
clear


competitive disadvantage relative to the regional and
You use this word too often, consider replacing it with
national
You use this word too often, consider replacing it with
media
produced. In fact,

the
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international
You use this word too often, consider replacing it with
media
This phrase/word (depending on the context) can be potentially replaced with :
companies
This phrase/word is too simple and can be replaced with:
have to
tailor their output
'So as to' expresses purpose and is used in formal texts. Consider using "to"
so as to
fit into the local

cultural setting.

Another
You use this word too often, consider replacing it with
positive
effect that
You use this word too often, consider replacing it with
international
You use this word too often, consider replacing it with
media
has had on India is that our media

This phrase/word (depending on the context) can be potentially replaced with :
companies
have
This phrase/word (depending on the context) can be potentially replaced with :
improved
dramatically
under the stiff competition of
You use this word too often, consider replacing it with
global
You use this word too often, consider replacing it with
media
and as

a result they have found a place in the
You use this word too often, consider replacing it with
international
market. This has put our
You use this word too often, consider replacing it with
culture
on a

higher pedestal than any other
You use this word too often, consider replacing it with
culture
of the world.

To put it in a nutshell I pen down saying that the internationalization of
You use this word too often, consider replacing it with
media
needs not

necessarily
undermine
You use this word too often, consider replacing it with
national
You use this word too often, consider replacing it with
culture
. If the local
You use this word too often, consider replacing it with
culture
is
You use this word too often, consider replacing it with
strong
This phrase/word is too simple and can be replaced with:
enough
, it can

withstand any foreign influence.
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IELTS essay How online media has changed local culture

Essay
  American English
7 paragraphs
366 words
5.5
Overall Band Score
Coherence and Cohesion: 5.5
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.5
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.0
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 5.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
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    Currently is not available
  • Meet the criteria
  • Doesn't meet the criteria
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