Although, promotions and advertising are these days being considered as the driving force behind a successful business. There are a certain group of people who believe it as an ideal and fair move in boosting their organization's revenue. Contrary to this there are a group of citizens who believe that it has numerous pitfalls. The following composition will give you a synopsis of both the views
Advertisement helps new companies to reach out to customers and showcase their product catalogues. In fact big giants these days are hiring celebrities to make their product a high end brand. Besides, the organizations also tend to hire advertising agencies to promote their new products. For instance, Surf Excel has recently launched a liquid product that is claimed to dissolve easily without creating undissolved marks on apparel. The product was being promoted by Plus Advertising Agency on one of its prime location hoarding of Sabarmati Expressway. Moreover, advertisement attracts more customers in the name of promotions. For example, there are certain times D-Mart promotes its outlets by offering goods at cost prices.
On the other side, Advertising has its own demerits. Companies over-hype the quality of the product. With the help of numerous advertisements and deals they persuade the customers to purchase their product indeed of lower quality. To illustrate further, users are being lured in the name of famed brands while upon delivery the customers end up receiving a cheap good resulting in disheartened shoppers. Additionally, promotions also create a social imbalance encouraging people to improper and excessive utilization of resources. Let's say, a family of 5 who was healthy consuming 500 grams of rice will now think to eat 700 grams resulting in wastage of resources.
To conclude, I would say that advertisements and promotions can be beneficial for the economically backward classes but it should be done under the supervision of a strong regulation team from the ministry of commerce and investment.
Although, promotions and advertising are these days
being considered
as the driving force behind a successful business. There are a certain
group
of
people
who believe it as an ideal and
fair
move
in boosting their organization's revenue. Contrary to this there are a
group
of citizens who believe that it has numerous pitfalls. The following composition will give you a synopsis of both the
views
Advertisement
helps
new
companies
to reach out to
customers
and showcase their
product
catalogues
. In fact
big
giants these days are hiring celebrities to
make
their
product
a high
end
brand.
Besides
, the organizations
also
tend to hire advertising agencies to promote their new
products
.
For instance
, Surf Excel has recently launched a liquid
product
that
is claimed
to dissolve
easily
without creating undissolved marks on apparel. The
product
was
being promoted
by Plus Advertising Agency on one of its prime location hoarding of
Sabarmati
Expressway.
Moreover
, advertisement attracts more
customers
in the name of promotions.
For example
, there are certain times D-Mart promotes its outlets by offering
goods
at cost prices.
On the other side, Advertising has its
own
demerits.
Companies
over-hype the quality of the
product
. With the
help
of numerous advertisements and deals they persuade the
customers
to
purchase
their
product
indeed
of lower quality. To illustrate
further
, users are
being lured
in the name of famed brands while upon delivery the
customers
end
up receiving a
cheap
good
resulting in disheartened shoppers.
Additionally
, promotions
also
create a social imbalance encouraging
people
to improper and excessive utilization of resources.
Let
's say, a family of 5 who was healthy consuming 500 grams of rice will
now
think
to eat 700 grams resulting in wastage of resources.
To conclude
, I would say that advertisements and promotions can be beneficial for the
economically
backward classes
but
it should
be done
under the supervision of a strong regulation team from the ministry of commerce and investment.