The first sector small businesses should concentrate on is products offered on the online
market regarding their diverse quantity, quality, and how to transport them to the customers. It is
widely accepted that e-commerce improves the efficiency of a business through a better organization
of production processes, and widens selection for online customers (Vancauteren, 2011). Indeed, the
online market seems to freely open for retailers the right to sell anything on the web without any
limitations, almost all items customers need are available on the marketplace as long as they are legal
and safe. The prospects, with visual online platforms, are great for e-commerce and its followers
where products are cataloged in a more efficient manner that can help customers easily seek out their
desired items and businesses themselves manage the goods' status through electronic tools. However,
in the certain diverse online market, products with the same appearance inevitably differ from others
by the price and quality which straightly leads to market riot with such appearances of counterfeits in
lower quality. Hence, it becomes extremely important for a business to ensure offering buyers the
most reasonable cost among competitive e-commerce because people can easily find out elsewhere
on the networking sites. Also, trading on the web means that the transactions are made over pictures
of the items, as the sellers and buyers are solely dealing through the screen. According to a report by
Huseynov and Yildirim (2016), approximately 70% of participants pose an agreement that it is
difficult to examine the quality of products in an e-commerce environment without any physical
experience. Therefore, for small retailers who do not have enough popularity, making reliance on
customers will be a challenge but then if this case is successfully managed, it will be a chance for
gaining more attention from online buyers. Delivery time and cost are additionally an encounter for
deciding to purchase on the web compared to instant consumption in a virtual shop. Ariff, Sylvester,
Zakuan, Ismail, & Ali (2014) define that perceived delivery risk refers to a situation in which
products are in fear of loss, damage, and not performing on time during the process of transportation
for various circumstances so that the quality of the commodity is at least impacted. In short, a retailer
needs to provide the customers with the best experience during the process of trading until the
products are received to ensure further transactions.
The
first
sector
small
businesses
should concentrate on is
products
offered on the online
market
regarding their diverse quantity,
quality
, and how to transport them to the
customers
. It
is
widely
accepted
that
e-commerce
improves
the efficiency of a
business
through a better organization
of
production processes, and widens selection for
online
customers
(
Vancauteren
, 2011).
Indeed
, the
online market seems to
freely
open for retailers the right to sell anything on the web without any
limitations, almost all items
customers
need are available on the marketplace as long as they are legal
and
safe. The prospects, with visual
online
platforms, are great for
e-commerce
and its
followers
where
products
are cataloged
in a more efficient manner that can
help
customers
easily
seek out their
desired
items and
businesses
themselves manage the
goods
' status through electronic tools.
However
,
in the certain diverse
online
market,
products
with the same appearance
inevitably
differ from others
by the price and
quality
which
straightly
leads to market riot with such appearances of counterfeits in
lower
quality
.
Hence
, it becomes
extremely
important
for a
business
to ensure offering buyers the
most reasonable cost among competitive
e-commerce
because
people
can
easily
find out elsewhere
on
the networking sites.
Also
, trading on the web means that the transactions
are made
over pictures
of
the items, as the sellers and buyers are
solely
dealing through the screen. According to a report
by
Huseynov
and
Yildirim
(2016), approximately 70% of participants pose an agreement that it is
difficult to examine the
quality
of
products
in an
e-commerce
environment without any physical
experience
.
Therefore
, for
small
retailers who do not have
enough
popularity, making reliance on
customers will be a challenge
but
then if this case is
successfully
managed, it will be a chance for
gaining
more attention from
online
buyers. Delivery time and cost are
additionally
an encounter
for
deciding
to
purchase
on the web compared to instant consumption in a virtual shop.
Ariff
, Sylvester,
Zakuan
, Ismail, & Ali (2014) define that perceived delivery
risk
refers to a situation in which
products are in fear of loss, damage, and not performing on time during the process of transportation
for
various circumstances
so
that the
quality
of the commodity is at least impacted. In short, a
retailer
needs to provide the
customers
with the best experience during the process of trading until the
products
are received
to ensure
further
transactions.