Recently some international organizations have started certification for some wood companies meeting ecological standard by recycling and conserving woods. This has been done in order to promote keeping ecological balance. The reading passage completely opposes this certification but the speaker supports it due to following reasons.
First, the article claims that the American consumers will not bother much about Eco certification of the woods since they are exposed too much to the advertisements and they don't have much trust in the posits given in the general advertisements. The narrator refuses with this as he explains that American consumers have the sense to distinguish between the claims provided by individual companies and given by the certification agencies and they will definitely accept the certifying agencies claims.
Second, the passage describes that Eco certification will increase the cost of the woods as the companies will pay for the examination done by certifying authorities. The consumers will more likely buy to buy cheaper uncertified wood considering they are more cost conscious. The orator disagrees with it and avers that price could be the only factor in the selection of the product if the difference is huge but in the case of Eco certified and non-certified wood, the difference in cost would be within 5%. In such scenario the environment lover customers will go for the wood that preserves and protect the environment.
Last, the reading passage states that pursuing Eco certification can be helpful for the American companies if their target market was abroad as they might have to compete with the global companies. Since the American wood companies sell their products at domestic level only, it doesn't make sense to go for Eco certification. The narrator utterly disagrees with it and states that if wood companies from the world export Eco certified woods to the America and the consumer get attracted towards it, they might buy it from other companies rather than local company. So competition will always be there between American and other companies.
Recently
some
international organizations have
started
certification
for
some
wood
companies
meeting ecological standard by recycling and conserving woods. This has
been done
in order to promote keeping ecological balance. The reading passage completely opposes this
certification
but
the speaker supports it due to following reasons.
First
, the article claims that the American
consumers
will not bother much about Eco
certification
of the woods since they
are exposed
too much to the
advertisements and
they don't have much trust in the posits
given
in the general advertisements. The narrator refuses with this as he
explains
that American
consumers
have the sense to distinguish between the claims provided by individual
companies
and
given
by the
certification
agencies and
they will definitely accept the certifying agencies claims.
Second, the passage
describes
that Eco
certification
will increase the cost of the woods as the
companies
will pay for the examination done by certifying authorities. The
consumers
will more likely
buy
to
buy
cheaper uncertified
wood
considering they are more cost conscious. The orator disagrees with it and avers that price could be the
only
factor in the selection of the product if the difference is huge
but
in the case of Eco certified and non-certified
wood
, the difference in cost would be within 5%. In such scenario the environment lover customers will go for the
wood
that preserves and protect the environment.
Last, the reading passage states that pursuing Eco
certification
can be helpful for the American
companies
if their target market was abroad as they might
have to
compete with the global
companies
. Since the American
wood
companies
sell their products at domestic level
only
, it doesn't
make
sense to go for Eco
certification
. The narrator
utterly
disagrees with it and states that if
wood
companies
from the world export Eco certified woods to the America and the
consumer
get
attracted towards it, they might
buy
it from other
companies
rather
than local
company
.
So
competition will always be there between American and other
companies
.