Due to globalisation the era of similarities has emerged. people are divided on whether these likeness are good or bad I am however in the favour of former ideology. On the positive side, people have more choices as everything is available everywhere. Earlier,people was served with only locally made products but now are able to enjoy new types of product across the word.For instance,a few decades ago, they were mainly two popular brands of shoes such as bata and nike,where as in the present,there are plethora of options like Reebok,Puma,Adidas and many more. Thus,some examples can be seen for infinite number of other products.moreover, people are becoming aware of others cultures and Lifestyles through these product this is because people have different alternatives to pick and adopt the best parts of each culture and as a consequence Global culture is emerging.eventually,the youth of today is adopting western culture as having similar food l, wearing same clothes, setting up same ki

Due to globalisation the era of similarities has emerged. people are divided on whether these likeness are good or bad I am however in the favour of former ideology. On the positive side, people have more choices as everything is available everywhere. Earlier, people was served with only locally made products but now are able to enjoy new types of product across the word. For instance, a few decades ago, they were mainly two popular brands of shoes such as bata and nike, where as in the present, there are plethora of options like Reebok, Puma, Adidas and many more. Thus, some examples can be seen for infinite number of other products. moreover, people are becoming aware of others cultures and Lifestyles through these product this is because people have different alternatives to pick and adopt the best parts of each culture and as a consequence Global culture is emerging. eventually, the youth of today is adopting western culture as having similar food l, wearing same clothes, setting up same kinds of furniture and trying to imitate lifestyles as much as possible. Moreover, it helps to strengthen the relationship between two countries at international level. To make it clear, countries are exporting and importing products from one Nation to another, which improves the trade links and brings higher currencies for developing countries, for example Pound, Euro and dollars which have higher value than any currency of the word and it directly increases the economy of a country. However, some people think that it is important to shed light on the Dark Side of the similarities local culture and businesses are disappearing steadily due to the introduction of Western traditions and products because the preference of majority always goes to new options. As a result, local traders are struggling to expand their business and own culture is being neglected by natives. Agglomerating all the view points it can be conspicuous that although these similarities effect local culture and businesses negativity, it has not only brought diversity but also proved as a boon to improve the country financial condition gradually, according to me.