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Direct Selling Campaigns that have been succesful in the past.

Direct Selling Campaigns that have been succesful in the past. RNNk8
Personal selling is a marketing communication channel that involves a face to face involvement with the customer. The companies use people that make up their sales force to sell their products or services to the consumers directly. This involves direct communication between the two parties regarding the product offered by the company whose aim is to convince the customer to buy it. Personal selling is used in many businesses though it can be expensive as the company has to hire people to sell their product to more people. Personal selling can be found being done at car dealerships, jewellery stores, Apple stores, etc. A great example of a successful personal selling methodology is the one used by McDonald’s. McDonald's staff are trained to engage in a conversation with their customers and let them know about all the options they have on the menu. Whenever a customer orders a cheeseburger, the cashier asks the customer if he or she wants to buy French fries and a Coca-Cola with it. This is an excellent marketing technique because the customers do usually give in and add a bunch of sides to their order thus increasing sales of McDonald’s. These incremental sales do wonders in helping them boost their bottom line and contributed to their more than $28 million in revenue the company made last year. (Godard Abel, 2015) One of the biggest “direct selling" companies is Amway. It was founded in 1959 in Ada, Michigan. It makes household products and supplements. Amway has 2. 5 million independent distributors around the world. These distributors used direct selling techniques and go door to door, person to person to sell Amway Products. Direct selling involves salespeople showing and demonstrating products to obtain orders. The objective involves matching consumer needs with the product. The better the match, the more lasting the potential for the relationship between the seller and the buyer. (Business Case Studies, 2019) As a result, Amway has been ranked Worlds #1 direct selling company with total sales of $8. 4 billion in 2019. (Amway Global, 2020) Overall, with all these successful direct selling campaigns from giant companies, one clear benefit that sticks out is attention to the customer. There is two-way communication between the buyer and the seller. Customer needs are attended on an individual level and also the selling party can generate sales by informing customers about new products that they were unaware about. So, Customer awareness is another advantage of direct selling. Though marketing communication channel costs a lot to implement, it does directly reap benefits in a company’s sales and business success.
You use this word too often, consider replacing it with
Personal
You use this word too often, consider replacing it with
selling
is a marketing
You use this word too often, consider replacing it with
communication
channel that
You use this word too often, consider replacing it with
involves
a face to face involvement with the
You use this word too often, consider replacing it with
customer
. The
You use this word too often, consider replacing it with
companies
This phrase/word (depending on the context) can be potentially replaced with :
use
This phrase/word (depending on the context) can be potentially replaced with :
people
that
This phrase/word (depending on the context) can be potentially replaced with :
make
up their
You use this word too often, consider replacing it with
sales
force to sell their
You use this word too often, consider replacing it with
products
or services to the consumers
directly
. This
You use this word too often, consider replacing it with
involves
You use this word too often, consider replacing it with
direct
You use this word too often, consider replacing it with
communication
between the two parties regarding the
You use this word too often, consider replacing it with
product
offered by the
You use this word too often, consider replacing it with
company
whose aim is to convince the
You use this word too often, consider replacing it with
customer
to
This phrase/word (depending on the context) can be potentially replaced with :
buy
it.
You use this word too often, consider replacing it with
Personal
You use this word too often, consider replacing it with
selling
is
This phrase/word (depending on the context) can be potentially replaced with :
used
in
This phrase/word is too simple and can be replaced with:
many
businesses though it can be expensive as the
You use this word too often, consider replacing it with
company
This phrase/word is too simple and can be replaced with:
has to
hire
This phrase/word (depending on the context) can be potentially replaced with :
people
to sell their
You use this word too often, consider replacing it with
product
to more
This phrase/word (depending on the context) can be potentially replaced with :
people
.
You use this word too often, consider replacing it with
Personal
You use this word too often, consider replacing it with
selling
can
be found
being done
at car dealerships,
Possible spelling mistake. 'jewellery' is British English.
jewellery
stores, Apple stores, etc.

A great example of a successful
You use this word too often, consider replacing it with
personal
You use this word too often, consider replacing it with
selling
methodology is the one
This phrase/word (depending on the context) can be potentially replaced with :
used
by McDonald’s. McDonald's staff
are trained
to engage in a conversation with their
You use this word too often, consider replacing it with
customers
and
This phrase/word (depending on the context) can be potentially replaced with :
let
them know about all the options they have on the menu. Whenever a
You use this word too often, consider replacing it with
customer
orders a cheeseburger, the cashier asks the
You use this word too often, consider replacing it with
customer
if he or she wants to
This phrase/word (depending on the context) can be potentially replaced with :
buy
French fries and a Coca-Cola with it. This is an excellent marketing technique
This phrase/word is too simple and can be replaced with:
because
the
You use this word too often, consider replacing it with
customers
do
usually
give in and
This phrase/word (depending on the context) can be potentially replaced with :
add
a bunch of sides to their order
thus
increasing
You use this word too often, consider replacing it with
sales
of McDonald’s. These incremental
You use this word too often, consider replacing it with
sales
do wonders in helping them boost their bottom line and contributed to their more than $28 million in revenue the
You use this word too often, consider replacing it with
company
made last year. (Godard Abel, 2015)

One of the biggest
You use this word too often, consider replacing it with
“direct
selling
Use a smart closing quote here: "”".
"
You use this word too often, consider replacing it with
companies
is Amway. It
was founded
in 1959 in Ada, Michigan. It
This phrase/word (depending on the context) can be potentially replaced with :
makes
household
You use this word too often, consider replacing it with
products
and supplements. Amway has 2. 5 million independent distributors around the world. These distributors
This phrase/word (depending on the context) can be potentially replaced with :
used
You use this word too often, consider replacing it with
direct
You use this word too often, consider replacing it with
selling
techniques and go door to door,
This phrase is duplicated. You should probably leave only "person to".
person to person to
sell Amway
You use this word too often, consider replacing it with
Products
.
You use this word too often, consider replacing it with
Direct
You use this word too often, consider replacing it with
selling
You use this word too often, consider replacing it with
involves
salespeople showing and demonstrating
You use this word too often, consider replacing it with
products
to obtain orders. The objective
You use this word too often, consider replacing it with
involves
matching consumer needs with the
You use this word too often, consider replacing it with
product
. The better the match, the more lasting the potential for the relationship between the seller and the buyer. (Business Case Studies, 2019)
As a result
, Amway has
been ranked
Worlds #1
You use this word too often, consider replacing it with
direct
You use this word too often, consider replacing it with
selling
You use this word too often, consider replacing it with
company
with total
You use this word too often, consider replacing it with
sales
of $8. 4 billion in 2019. (Amway Global, 2020)

Overall
, with all these successful
You use this word too often, consider replacing it with
direct
You use this word too often, consider replacing it with
selling
campaigns from giant
You use this word too often, consider replacing it with
companies
, one
This phrase/word (depending on the context) can be potentially replaced with :
clear
benefit that sticks out is attention to the
You use this word too often, consider replacing it with
customer
. There is two-way
You use this word too often, consider replacing it with
communication
between the buyer and the seller.
You use this word too often, consider replacing it with
Customer
needs
are attended
on an individual level and
also
the
You use this word too often, consider replacing it with
selling
party can generate
You use this word too often, consider replacing it with
sales
by informing
You use this word too often, consider replacing it with
customers
about new
You use this word too often, consider replacing it with
products
that they were unaware about.
This phrase/word is too simple and can be replaced with:
So
,
You use this word too often, consider replacing it with
Customer
awareness is another advantage of
You use this word too often, consider replacing it with
direct
You use this word too often, consider replacing it with
selling
. Though marketing
You use this word too often, consider replacing it with
communication
channel costs a lot to implement, it does
directly
reap benefits in a
You use this word too often, consider replacing it with
company’s
You use this word too often, consider replacing it with
sales
and business success.
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IELTS essay Direct Selling Campaigns that have been succesful in the past.

Essay
  American English
4 paragraphs
431 words
5.5
Overall Band Score
Coherence and Cohesion: 5.0
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.5
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.5
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 5.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
Labels Descriptions
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    Currently is not available
  • Meet the criteria
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