It is undoubtable that the majority of the brands around the world will advertise their products in the television as well as billboards. Whilst it is possible to claim that consumers are influenced by a plethora of advertisements in the market by different companies, I personally believe that such issue should be handled with care in order to protect the consumers. Therefore, in this essay, I shall further elaborate my point of view by analysing this particular issue.
Generally speaking, we are surrounded by advertisements in our daily life. Perhaps, one of the greatest sources of such promotion is from the mass media, for instance, newspaper, television as well as the internet. One important point to be made is superstars are hired by the branding company as an ambassador to promote their products. If one idolise this superstar, they will purchase the product endorsed by them. Another related matter is cigarette is often used as a prop in movies and drama. Whilst smoking is regarded as deleterious o one’s health, youngsters will however smoke for the purpose of imitating their idol. In short, advertisement is considered as a strong method to attract buyers.
Despite many advertisements are aired and printed freely, measures should be taken to avoid consumers being exploited. First and foremost, legislation about the contents of advertisement should be created. This is clearly important as many companies tend to promote products which are disadvantages to consumers, such as cigarette. Another point to note is the law should state the advertisers must be honest in terms of the quality of the product or brand which they sell.
In a nutshell, it is evident that advertisements have made a great impact on consumers, not least because people would purchase the items advertised on the television and endorsed by superstar. This is however, must be control through legislation in order to protect the consumer’s right and safety.
It is
undoubtable
that the majority of the brands around the world will advertise their
products
in the television
as well
as billboards. Whilst it is possible to claim that
consumers
are influenced
by a plethora of
advertisements
in the market by
different
companies
, I
personally
believe that such issue should
be handled
with care in order to protect the
consumers
.
Therefore
, in this essay, I shall
further
elaborate my point of view by
analysing
this particular issue.
Generally
speaking, we
are surrounded
by
advertisements
in our daily life. Perhaps, one of the greatest sources of such promotion is from the mass media,
for instance
, newspaper, television
as well
as the internet. One
important
point to
be made
is superstars
are hired
by the branding
company
as an ambassador to promote their
products
. If one
idolise
this superstar, they will
purchase
the
product
endorsed by them. Another related matter is cigarette is
often
used
as a prop in movies and drama. Whilst smoking
is regarded
as deleterious o one’s health, youngsters will
however
smoke for the purpose of imitating their idol. In short,
advertisement
is considered
as a strong method to attract buyers.
Despite
many
advertisements
are aired
and printed
freely
, measures should
be taken
to avoid
consumers
being exploited
.
First
and foremost, legislation about the contents of
advertisement
should
be created
. This is
clearly
important
as
many
companies
tend to promote
products
which are disadvantages to
consumers
, such as cigarette. Another point to note is the law should state the advertisers
must
be honest in terms of the quality of the
product
or brand which they sell.
In a nutshell, it is evident that
advertisements
have made a great impact on
consumers
, not least
because
people
would
purchase
the items advertised on the television and endorsed by superstar. This is
however
,
must
be control through legislation in order to protect the
consumer’s
right and safety.