It is indisputable that there is a problem. The situation has gotten into a circle: If too much food is bought by the consumers, then energy and resources are needed to deal with the leftovers - means food which has gone out of date and cannot be consumed any more. As a consequence of that, if people have to throw away some uneatable food, they buy a new one. So again more energy and resources have to be utilised for food production. Food which will be thrown away to large extend at the end of the day. The result is that the economy and the environment is kept busy with dealing with surpluses of food which no-one needs. While it may be good for economy as more money in circling and more people got jobs in food manufacturing, transports, landfills and recycling sector, it is certainly not good for the environment.
There is no one simple answer to the question why people waste food. The topic is slightly more complex and the answer depends on several factors such as age, geography or cultural aspects, just to name a few. While it may be more clear why people living in rural areas overbuy food because they cannot precisely estimate how much they are going to need over a week or so ahead and prefer to have rather too much than too less, it is rather only a matter of convenience why people living in cities overbuy too. For many it may be too inconvenient to go to a convenient shop once they fancy something to eat which they don’t have at home. The consequence of that is that too much is bought and wasted.
Cultural-related reason why food ends up in a dumpster is also that some home hosts in some countries or regions are so hospitable that they want always too have some extra food in case of any unexpected visitors. In particular in countries where people tend to visit others frequently for eating together.
In order to improve the situation, at first I would not focus on the mitigations action such as food camera presented in the video because it tries only to reduce the negative impact of food which was over bought. I would rather focus on the root cause of why food is over bought by people. The more people do more rational / reasonable shopping, the less unconsumed food has to be thrown away at the end. Also combo offers such as buy 1 get 2, driven by the willingness to increase the sales, lead to the situation that more is taken home than actually needed. Also, if the food was of more quality, then it would be more expensive. If so, people would perhaps think twice before placing the items in the shopping trolley. Not to mention that the better food quality would be with benefits for the health. If food had better quality, it would not have such a long shelf life of several weeks of even months as it is now and if so, consumer would also buy more adequate quantities of fresh food, with no pesticides, and only this what they know they are going to eat.
Summing up, to reduce the amount of wasted food, a holistic approach is needed and the problem should be tacked from several angles. Having said that, since there is too many business reasons behind, amount of wasted food is unlikely to get reduced short term.
It is indisputable that there is a problem. The situation has gotten into a circle: If too
much
food
is
bought
by the consumers, then energy and resources
are needed
to deal with the leftovers
-
means
food
which has gone out of date and cannot
be consumed
any more
. As a consequence of that, if
people
have to
throw away
some
uneatable
food
, they
buy
a new one.
So
again more energy and resources
have to
be
utilised
for
food
production.
Food
which will
be thrown
away to large extend at the
end
of the day. The result is that the economy and the environment is
kept
busy with dealing with surpluses of
food
which no-one needs. While it may be
good
for economy as more money in circling and more
people
got
jobs in
food
manufacturing, transports, landfills and recycling sector, it is
certainly
not
good
for the environment.
There is no one simple answer to
the question why
people
waste
food
. The topic is
slightly
more complex and the answer depends on several factors such as age, geography or cultural aspects,
just
to name a few. While it may be more
clear
why
people
living in rural areas overbuy
food
because
they cannot
precisely
estimate how
much
they are going to need over a week or
so
ahead and prefer to have
rather
too
much
than too less, it is
rather
only
a matter of convenience why
people
living in cities overbuy too. For
many
it may be too inconvenient to go to a convenient shop once they fancy something to eat which they don’t have at home. The consequence of
that is
that too
much
is
bought
and wasted.
Cultural-related reason why
food
ends up in a dumpster is
also
that
some
home hosts in
some
countries or regions are
so
hospitable that they
want always
too have
some
extra
food
in case of any unexpected visitors.
In particular
in countries where
people
tend to visit others
frequently
for eating together.
In order to
improve
the situation, at
first
I would not focus on the mitigations action such as
food
camera presented in the video
because
it tries
only
to
reduce
the
negative
impact of
food
which was over
bought
. I would
rather
focus on the root cause of why
food
is over
bought
by
people
. The more
people
do more rational / reasonable shopping, the less unconsumed
food
has to
be thrown
away at the
end
.
Also
combo offers such as
buy
1
get
2, driven by the willingness to increase the sales, lead to the situation that more
is taken
home than actually needed.
Also
, if the
food
was of more quality, then it would be more expensive. If
so
,
people
would perhaps
think
twice
before
placing the items in the shopping trolley. Not to mention that the better
food
quality would be with benefits for the health. If
food
had better quality, it would not have such a long shelf life of several weeks of even months as it is
now
and if
so
, consumer would
also
buy
more adequate quantities of fresh
food
, with no pesticides, and
only
this what they know they are going to eat.
Summing up, to
reduce
the amount of wasted
food
, a holistic approach
is needed
and the problem should
be tacked
from several angles. Having said that, since there is too
many
business reasons behind, amount of wasted
food
is unlikely to
get
reduced
short term.