There are various places that are usually used as advertisement platforms, such as cinema, television, and newspaper. In this essay, I will be comparing these three platforms and discussing the platform that I believe is the most suitable option for car brands among those.
Cinema has recently become popular for marketing. In cinema, the advertisement usually appear in a few minutes before the movie begins. The benefit of using cinema for the ads is that customers could have a chance to visualize the car in graphic motion. However, the figure of customers who watch it is really depending on movie popularity. Less people coming to the cinema means less people watch the ads.
In contrary, the use of newspaper as a marketing platform has been going for years. As newspaper has a myriad of readers, the car brand shown in its column will be easily acknowledged by the readers. Despite the fact that it is still widely read by the vast majority of population, promoting a car brand here wouldn’t be satisfying for the customers since they are not able to see the full coverage of the car in a motionless platform.
Similarly, have a car brand promoted in the television has also been taken as a marketing strategy for a long time. Besides the fact it has numerous subscribers, television also have a definite advantage of having graphic motion. The only drawback of using television for promotion is people could skip the ads whenever they want as they have the accessibility to turn to other channels.
In conclusion, I think all of the platforms that have been discussed above have benefits and drawbacks. In my opinion, however, television is the most effective channel for advertising as its advantages outweigh the disadvantages.
There are various places that are
usually
used
as advertisement
platforms
, such as
cinema
,
television
, and newspaper. In this essay, I will be comparing these three
platforms
and discussing the
platform
that I believe is the most suitable option for
car
brands
among those.
Cinema has recently become popular for marketing. In
cinema
, the advertisement
usually
appear in a few minutes
before
the movie
begins
. The benefit of using
cinema
for the ads is that customers could have a chance to visualize the
car
in graphic motion.
However
, the figure of customers who
watch
it is
really
depending on movie popularity.
Less
people
coming to the
cinema
means
less
people
watch
the ads.
In contrary, the
use
of newspaper as a marketing
platform
has been going for years. As newspaper has a myriad of readers, the
car
brand
shown in its column will be
easily
acknowledged by the readers. Despite the fact that it is
still
widely
read by the vast majority of population, promoting a
car
brand
here wouldn’t be satisfying for the customers since they are not able to
see
the full coverage of the
car
in a motionless platform.
Similarly
, have a
car
brand
promoted in the
television
has
also
been taken
as a marketing strategy for a long time.
Besides
the fact it has numerous subscribers,
television
also
have a
definite
advantage of having graphic motion. The
only
drawback of using
television
for promotion is
people
could skip the ads whenever they want as they have the accessibility to turn to other channels.
In conclusion
, I
think
all of the
platforms
that have
been discussed
above have benefits and drawbacks. In my opinion,
however
,
television
is the most effective channel for advertising as its advantages outweigh the disadvantages.