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Companies use a variety of methods to improve the sales and their products. What are those methods? Which is the most effective method?

Companies use a variety of methods to improve the sales and their products. What are those methods? Which is the most effective method? YeJQ
Many businesses choose an array of techniques to enhance the procurement of their merchandise. Firstly this essay will discuss how using the power of TV advertising can be effective and secondly, will discuss the use of social media as the most effective marketing tool. On the one hand, many companies rely on advertisements, on TV, social media, google adwords and billboards in order to make their products well known. Once of the most popular methods - TV commercials often feature famous actors, sports stars and other well-known personalities, to try and persuade people to buy products, as fans of these people will be more likely to buy something that they are endorsing. For instance, a report by Procter and Gamble Philippines in 2017 revealed that their sales of detergent products reached an all-time high when they chose Kris Aquino as their product endorser. On the other hand, the most effective modern method of advertising is online. Companies spend billions on Google Adwords and marketing through social media. The companies who use this method, are pushing their products in front of a huge audience, as social media apps are more widely used and downloaded than any TV station. They also have the chance of the product post going viral and being shared millions of times, which then promotes itself. For example, a study by the Philippine Business Club in 2015 reported that Twitter has been an effective tool in launching new products to the age group 18-25 since most young people are active on social media. In conclusion, there are varieties of practices that can make a product popular with its consumers. The use of social media is the most effective tool in advertising in 2018 for it can reach all people in any part of the world.
Many
businesses choose an array of techniques to enhance the procurement of their merchandise.
Firstly
this essay will discuss how using the power of TV advertising can be
effective
and
secondly
, will discuss the
use
of
social
media
as the most
effective
marketing tool.

On the one hand,
many
companies
rely on advertisements, on TV,
social
media
,
google adwords
and billboards in order to
make
their
products
well known. Once of the most popular methods
-
TV commercials
often
feature
famous
actors, sports stars and other well-known personalities, to
try and
persuade
people
to
buy
products
, as fans of these
people
will be more likely to
buy
something that they are endorsing.
For instance
, a report by Procter and Gamble Philippines in 2017 revealed that their sales of detergent
products
reached an all-time high when they chose Kris Aquino as their
product
endorser.

On the other hand
, the most
effective
modern method of advertising is online.
Companies
spend billions on
Google Adwords
and marketing through
social
media
. The
companies
who
use
this method, are pushing their
products
in front of a huge audience, as
social
media
apps are more
widely
used
and downloaded than any TV station. They
also
have the chance of the
product
post going viral and
being shared
millions of times, which then promotes itself.
For example
, a study by the Philippine Business Club in 2015 reported that Twitter has been an
effective
tool in launching new
products
to the age group 18-25 since most young
people
are active on
social
media.

In conclusion
, there are varieties of practices that can
make
a
product
popular with its consumers. The
use
of
social
media
is the most
effective
tool in advertising in 2018 for it can reach all
people
in any part of the world.
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IELTS essay Companies use a variety of methods to improve the sales and their products. What are those methods? Which is the most effective method?

Essay
  American English
4 paragraphs
297 words
6.0
Overall Band Score
Coherence and Cohesion: 6.5
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.5
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.0
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 6.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
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    Currently is not available
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  • Doesn't meet the criteria
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