certify wood products

The reading and the lecture are both about how to encourge the ecologoical certifcation to wood companies in the United States. Whereas, the author of the reading states that it is uncommon that wood companies in the Unites States would meet a high ecologicla standards. In contrast, the speaker casts doubt on this point that made in the reading by providing three resaons. First of all, according to the reading, American customers would neither pay that required attention nor valued this ecocertifcation label which presented as new idea by advertising. However, the speaker disputes this point. He mentioned that American would not treat these advertising in same way. In addition, He added they would pay more attention. Secondly, the reading states that these ecocertified wood would be more costy in the sence of buying price. This partical reason for this curcumstance is that wood companies would pay more money to get the eco-label. Nevertheless, the speaker refutes this argument. He argues that American consumers are not foucsing alone on the price itself. They would not mind if the price increase by 5% for example in exchange of a good quality. Finally, the article claims that some people believe that pursuing certification would not making wood business would not convince the US business in order to keep up with the rest of competing companies. However, the speaker claims that if the American goverment would pay more attention in this matter, thus more competting forghien companies would enter the United States wood business.