Online shopping is today’s hot topic among digital or e-commerce, that ultimately change the perception of consumers shopping patterns. E-Commerce is a form of business that is operated in the online surroundings, whereas, the Internet behaves as a unified surface that join the sellers and buyers. You can find your desired product or service easily and conveniently when you have more choices which is available online, It is a process of selling and buying goods and services globally by the medium of internet. Seller post their product’s image to display products and buyers purchase the products influenced by the product’s display. E-Commerce is holding massive range of possible commercial dealings conveyed online. Each website that is able to lead earnings can be included in the digital business. But because of rise in online shopping, consumers became more aware than before, As now days, there are a lot of companies and brands offering online shopping facilities, therefore the competition in the market is highly raised. That’s why it has become an issue now in which the customers have various issues like security concern, risk etc. and the online shopping has a different impact on every customer’s behaviour and each of them have different perception related to it. As online business is going on peak and many of problems found during research, for suppose, organization try to meet consumer expectations than they must have to address satisfactory model named five-gap model, that shows how these gaps in which customer satisfaction and perception plays important role. If the customer perceives their expectations then they will be satisfied. If not, they’ll be dissatisfied, and reason behind dissatisfaction is consumer service gap, and they faced criticism because of this gap. So to find out solutions and fulfill the gaps between consumers’ perceptions, expectations and online shopping business, we come up with primary research in which we will gather and analyse the data to understand and provide best solutions for the identical issues for online shopping.
Online shopping is
today
’s hot topic among digital or e-commerce, that
ultimately
change
the
perception
of
consumers
shopping
patterns. E-Commerce is a form of
business
that
is operated
in the
online
surroundings, whereas, the Internet behaves as a unified surface that
join
the sellers and buyers. You can find your desired
product
or service
easily
and
conveniently
when you have more choices which is available
online
, It is a process of selling and buying
goods
and services globally by the medium of internet. Seller post their
product’s
image to display
products
and buyers
purchase
the
products
influenced by the
product’s
display. E-Commerce is holding massive range of possible commercial dealings conveyed
online
. Each website
that is
able to lead earnings can
be included
in the digital
business
.
But
because
of rise in
online
shopping
,
consumers
became more aware than
before
, As
now
days, there are
a lot of
companies
and brands offering
online
shopping
facilities,
therefore
the competition in the market is
highly
raised. That’s why it has become an issue
now
in which the
customers
have various issues like security concern,
risk
etc. and the
online
shopping
has a
different
impact on every
customer’s
behaviour
and each of them have
different
perception
related to it. As
online
business
is going on peak and
many
of problems found during research, for suppose, organization try to
meet
consumer
expectations than they
must
have to
address satisfactory model named five-gap model, that
shows
how these
gaps
in which
customer
satisfaction and
perception
plays
important
role. If the
customer
perceives their expectations then they will
be satisfied
. If not, they’ll
be dissatisfied
, and reason behind dissatisfaction is
consumer
service
gap
, and they faced criticism
because of this
gap
.
So
to find out solutions and fulfill the
gaps
between
consumers’
perceptions
, expectations and
online
shopping
business
, we
come
up with primary research in which we will gather and
analyse
the data to understand and
provide best
solutions for the identical issues for
online
shopping
.