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Advertising is influencing people more and more. Is this a positive or a negative trend? Give your own opinion and examples.

Nowadays, we are increasingly surrounded by product or service advertisements. Although such competitive digital marketing like this, neither is entirely positive nor negative, in the eyes of me, it’s cons far outweigh the pros due to many consequences might have been followed from it regarding, impulsive buying and misrepresentation of facts. Advertising, the most popular strategy for marketing, is known as a powerful psychological tool to influence on individuals buying behaviour. People are being marketed while they don’t even notice to the heart of the matter. The effects of advertising often work in subtle ways. In the first step, advertisement companies induce a short-term need for having their product in people’s mind, which seems to be rationally necessary, tempting them to purchase the good. As a matter of fact, these ads are designed to persuade customers making a purchase whether or not they planned ahead. The worldwide demand for buying the latest version of cellphones helps to clarify the problem. Annually we witness the endless queues of people who want to own the newest high-status device even if their previous works as well. This is what is coined impulsive buying as a negative result of ads. In addition to illogical buying, sellers always trying to cover the dark side of their product and only highlight the positive characteristics to present a fault-free version of them. In this case, cigarette advertisements are such a good example which is worthy to mention here. Even in the primary cigarette ads has been mentioned how much it’s good for dental care! , ignoring it could extend beyond jeopardising human health and mainly causes lung cancer. Moreover, people are concerned about costs going up because of the advertisement expanse. The more a company promotes its products, the higher the cost per item should be paid which is heatedly debated among people why misleading advertising should be removed at all.
Nowadays, we are
increasingly
surrounded by
product
or service
advertisements
. Although such competitive digital marketing like this, neither is
entirely
positive
nor
negative
, in the eyes of me, it’s cons far outweigh the pros due to
many
consequences might have
been followed
from it regarding, impulsive
buying
and misrepresentation of facts.

Advertising, the most popular strategy for marketing,
is known
as a powerful psychological tool to influence on individuals
buying
behaviour
.
People
are
being marketed
while they don’t even notice to the heart of the matter. The effects of advertising
often
work in subtle ways. In the
first
step,
advertisement
companies
induce a short-term need for having their
product
in
people’s
mind, which seems to be
rationally
necessary, tempting them to
purchase
the
good
. As a matter of fact, these ads
are designed
to persuade customers making a
purchase
whether or not
they planned ahead. The worldwide demand for
buying
the latest version of cellphones
helps
to clarify the problem.
Annually
we witness the endless queues of
people
who want to
own
the newest high-status device even if their previous works
as well
. This is what
is coined
impulsive
buying
as a
negative
result of ads.

In addition
to illogical
buying
, sellers always trying to cover the dark side of their
product
and
only
highlight the
positive
characteristics to present a fault-free version of them.
In this case
, cigarette
advertisements
are such a
good
example which is worthy to mention here. Even in the primary cigarette ads has
been mentioned
how much it’s
good
for dental care!
,
ignoring it could extend beyond
jeopardising
human health and
mainly
causes lung cancer.
Moreover
,
people
are concerned
about costs going up
because
of the
advertisement
expanse. The more a
company
promotes its
products
, the higher the cost per item should
be paid
which is
heatedly
debated among
people
why misleading advertising should
be removed
at all.
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IELTS essay Advertising is influencing people more and more. Is this a positive or a negative trend? Give your own opinion and examples.

Essay
  American English
3 paragraphs
314 words
5.5
Overall Band Score
Coherence and Cohesion: 5.5
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Lexical Resource: 5.0
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  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.5
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 5.0
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    Present relevant ideas
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  • Support ideas with relevant, specific examples
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