It is indeed true that advertisement promotes consumerism. This essay will highlight the problems caused by this and provide possible ways to counteract this issue.
Arguably, the gravest problem caused by advertisement of goods is the dissatisfaction it brings to customers purchasing the items advertised. This is due to the showcase of a well-photographed and edited images been displayed despite the inferiority these products may possess. For instance, Tribune, a popular Nigerian news outlet, reported the case of a furniture maker who sold low quality furnitures at an exorbitant price in Lagos, Nigeria. Furthermore, it promotes the fondness of materialism. This is as a result of exposure to different branded items that are well displayed. This In turn cause consumers to become impulsive buyers of items, even though they don’t need them.
Turning to possible solutions to overcome these issues. Firstly, the sellers of these advertised products should allow payment of products on delivery. If this is practiced, it would permit good accessibility of the quality, usefulness of the products and satisfaction of the buyers before they are financially cleared or else, they will be returned. Also, advertisement can be banned. If this is effected, it will disable people from getting carried away and purchasing nicely displayed goods, and they will only buy what is necessary.
In conclusion, although there are problems associated with the impact of advertisement which include, customer discontentment and the materialism effect, there are various measures to circumvent these issues such as, prohibition of advertisement and product delivery before payment.
It is
indeed
true that
advertisement
promotes consumerism. This essay will highlight the problems caused by this and provide possible ways to counteract this issue.
Arguably
, the gravest problem caused by
advertisement of
goods
is the dissatisfaction it brings to customers purchasing the items advertised. This is due to the showcase of a well-photographed and edited images
been displayed
despite the inferiority these
products
may possess.
For instance
, Tribune, a popular Nigerian news outlet, reported the case of a furniture maker who sold low quality
furnitures at
an exorbitant price in Lagos, Nigeria.
Furthermore
, it promotes the fondness of materialism. This is
as a result
of exposure to
different
branded items that are well displayed. This In turn cause consumers to become impulsive buyers of items,
even though
they don’t need them.
Turning to possible solutions to overcome these issues.
Firstly
, the sellers of these advertised
products
should
allow
payment of
products
on delivery. If this
is practiced
, it would permit
good
accessibility of the quality, usefulness of the
products
and satisfaction of the buyers
before
they are
financially
cleared or else, they will
be returned
.
Also
,
advertisement
can
be banned
. If this
is effected
, it will disable
people
from getting carried away and purchasing
nicely
displayed
goods
, and they will
only
buy
what is necessary.
In conclusion
, although there are problems associated with the impact of
advertisement
which include, customer discontentment and the materialism effect, there are various measures to circumvent these issues such as, prohibition of
advertisement
and
product
delivery
before
payment.