Advertising has become an inevitable tool for both new as well as existing companies. Whilst some businessmen consider advertising is essential for their business growth and build awareness either about products or non-profit issues such as drugs or harasses, some argue that it makes people buy things which they don’t need. These would be further discussed in the following points.
To begin with, advertising is extremely important not only for business, but for Egyptian economy and customers as well. In other words, advertisements start with advertising agency which received a request from another company to create and launch these advertisements. All this process provides hundreds of jobs and supports the country's economy, in addition to promoting companies’ products for more profit. An eminent example is the Ramadan advertising season, which pushes about 1 billion pounds as taxes for the Egyptian country as well as companies’ profits. Thus, it can be seen that why many are in the support of advertising.
On the other hand, advertising can provide misleading information and fake claims about products in order to raise their sales. As an illustration, advertising creates unnecessary needs, people are emotionally forced to buy the products. For example, research papers have recently emphasized that increase consuming behaviour among Egyptian citizens while they are not in need for that product. That is why advertising should be monitored and controlled by the authorities.
To conclude, after analysing above points, it is clear that few buy unnecessary products based on their features and few buy it based on their benefits. It’s believed that advertising spreads awareness of new products to consumers, which at the end of the day benefits all.
Advertising has become an inevitable tool for both new
as well as
existing
companies
. Whilst
some
businessmen consider advertising is essential for their business growth and build awareness either about
products
or non-profit issues such as drugs or harasses,
some
argue that it
makes
people
buy
things which they don’t need. These would be
further
discussed in the following points.
To
begin
with, advertising is
extremely
important
not
only
for business,
but
for Egyptian economy and customers
as well
.
In other words
, advertisements
start
with advertising agency which received a request from another
company
to create and launch these advertisements. All this process provides hundreds of jobs and supports the country's economy,
in addition
to promoting
companies’
products
for more profit. An eminent example is the Ramadan advertising season, which pushes about 1 billion pounds as taxes for the Egyptian country
as well
as
companies’
profits.
Thus
, it can be
seen
that why
many
are in the support of advertising.
On the other hand
, advertising can provide misleading information and fake claims about
products
in order to raise their sales. As an illustration, advertising creates unnecessary needs,
people
are
emotionally
forced to
buy
the
products
.
For example
, research papers have recently emphasized that increase consuming
behaviour
among Egyptian citizens while they are not in need for that
product
.
That is
why advertising should
be monitored
and controlled by the authorities.
To conclude
, after
analysing
above points, it is
clear
that few
buy
unnecessary
products
based on their features and few
buy
it based on their benefits. It’s believed that advertising spreads awareness of new
products
to consumers, which at the
end
of the day benefits all.