Irrefutably, adverts have become the most ideal tool to enhance the sales of any product. Different people have distinct sets of ideologies about the purpose of adverts as, some people opine that it encourages consumerism and others think that it raises the standard of living. However, I agree with the former view, reasons to which are explained in the subsequent paragraphs.
The chief reason why people end up buying products that they do not need is that, companies win the faith of their consumer by hiring people they idolize such as actors and cricketers. Since majority of people have this desire to live and look like people they admire they do not even confirm twice before buying the product and, the companies are well aware of this fact so, they advertise their product exaggerating its benefits. Growing evidences have shown that sale of beauty cream, which in fact seldom gives any benefit, increased when company hired a popular actor to promote the product. Hence, it does promote consumerism.
Another reason that it inclines consumerism is that it has a vast reach even to the people who are uneducated and unaware. They allure people with the help of graphics even some discounts, as it is shown in advertisements, they end up buying the product. Recent study at a University of Sidney reveals that major proportion of people who end up purchasing a product quickly are not much educated and are influenced by the flashy adverts. So, to some extent it makes buyers buy products which are not as such useful or required.
In conclusion, I think that adverts have so much power and reach, it is not being used correctly as it has big role to play in the increase of consumerism.
Irrefutably
, adverts have become the most ideal tool to enhance the sales of any
product
.
Different
people
have distinct sets of ideologies about the purpose of adverts as,
some
people
opine that it encourages consumerism
and others
think
that it raises the standard of living.
However
, I
agree
with the former view, reasons to which are
explained
in the subsequent paragraphs.
The chief reason why
people
end
up buying
products
that they do not need is that,
companies
win the faith of their consumer by hiring
people
they idolize such as actors and cricketers. Since
majority of
people
have this desire to
live
and look like
people
they admire they do not even confirm twice
before
buying the
product
and, the
companies
are well aware of this fact
so
, they advertise their
product
exaggerating its benefits. Growing evidences have shown that sale of beauty cream, which in fact seldom gives any benefit, increased when
company
hired a popular actor to promote the
product
.
Hence
, it does promote consumerism.
Another reason that it inclines consumerism is that it has a vast reach even to the
people
who
are uneducated
and unaware. They allure
people
with the
help
of graphics even
some
discounts, as it
is shown
in advertisements, they
end
up buying the
product
. Recent study at a University of Sidney reveals that major proportion of
people
who
end
up purchasing a
product
quickly
are not much educated and
are influenced
by the flashy adverts.
So
, to
some
extent it
makes
buyers
buy
products
which are not as such useful or required.
In conclusion
, I
think
that adverts have
so
much power and reach, it is not being
used
correctly
as it has
big
role to play in the increase of consumerism.