In recent years, there has been growing tendency of commercial advertising. In my opinion, this tren could have both positive advantages as well as negative influences.
It is unquestioned that the rise of advertising can bring numerous benefits. Thanks to the large scale expansion of advertising in every kind of mass media and billboards, this field generates a diversity of employments opportunities. In other words, it provides occupations for artists, painters and copywriters who design logos or brand awareness for companies or prepare the content of advertisements. Another advantage of advertising is that it can propagate the messages involved in products or services to reach potential customers, increasing the sales for businesses. In addition, by means of advertising, customers are kept informed about newly launched products. Therefore, they will have more choices and can acquire more quality goods.
However, advertising can also bring consumers some disadvantages. Firstly, the more advertising expense is, the higher the product's price is. The reason can be that the selling price includes the cost of advertisements. Consequently, the advertised products can cost more than they should. Secondly, there are some firms who are willing to exaggerate their products or even distort the facts for commercial purposes. As a result, consumers can experience the feelings of confusion about these items, affecting their tendency. Lastly, customers cannot safely protect their private information in a dangerous online world. For example, some technology giants like Facebook and Google can sell your data such as your browsing history or your emails without permission to electronic commerce companies in order to guide your behavior on the Internet.
In conclusion, advertisements have some positive effects for customers and marketing companies, but it alsohas some negative effects for customers such as boost sales (when customers spend more money) or celebrity endorsement (when customers are manipulated).
In recent years, there has been growing tendency of commercial advertising. In my opinion, this
tren
could have both
positive
advantages
as well as
negative
influences.
It
is unquestioned
that the rise of advertising can bring numerous benefits. Thanks to the large scale expansion of advertising in every kind of mass media and billboards, this field generates a diversity of employments opportunities.
In other words
, it provides occupations for artists, painters and copywriters who design logos or brand awareness for
companies
or prepare the content of advertisements. Another advantage of advertising is that it can propagate the messages involved in
products
or services to reach potential
customers
, increasing the sales for businesses.
In addition
, by means of advertising,
customers
are
kept
informed about
newly
launched
products
.
Therefore
, they will have more choices and can acquire more quality
goods
.
However
, advertising can
also
bring consumers
some
disadvantages.
Firstly
, the more advertising expense is, the higher the product's price is. The reason can be that the selling price includes the cost of advertisements.
Consequently
, the advertised
products
can cost more than they should.
Secondly
, there are
some
firms who are willing to exaggerate their
products
or even distort the facts for commercial purposes.
As a result
, consumers can experience the feelings of confusion about these items, affecting their tendency.
Lastly
,
customers
cannot
safely
protect their private information in a
dangerous
online world.
For example
,
some
technology giants like Facebook and Google can sell your data such as your browsing history or your emails without permission to electronic commerce
companies
in order to guide your behavior on the Internet.
In conclusion
, advertisements have
some
positive
effects for
customers
and marketing
companies
,
but
it
alsohas
some
negative
effects for
customers
such as boost sales (when
customers
spend more money) or celebrity endorsement (when
customers
are manipulated
).