Advertisement has always been crucial part in the world of marketing. However, despite the voice claiming that advertising plays an indispensable role in stimulating customers to purchase items, I am with another view that advertisement are so becoming more and more prevalent in everyday life that people tend to less grab attention to it.
On the one hand, it must be admitted that advertisement is the wise choice for hastening the customer’s purchase decisions because the promotion of products, manufactures are able to substantial profits. For instance, in such an information-driven global market, it is advertising that enable consumers from different countries to be kept up with the functions and features of consumer goods made domestically and abroad so people who will be attracted by the quality of products, are likely to make an instant purchase of an item. In addition without advertising campaigns, firms could hardly enlarge the circle of customers and survive in the fierce competition.
On the one hand, I side with those who believe adverts tend to less be concerned by consumers. To their perspective, there is no guarantee that all manufactures which are adverted via several disparity kinds of media such as television, smartphone and so on, whether the quality of products are exactly the same as advertised or not. Besides a common belief among many people commercial seldom convey the truth about products as they are likely to exaggerate about the superior functionality and long-lasting characteristic of their products to pay attention of vast majority of people to stimulate costumers. Therefore, citizens tend to carefully take into considerable about features and capabilities of what stuff they want to buy before making an accurate decision.
In conclusion, as far as I concerned, costumer’s real demand depend on their purchase decision. That is to say, in some situations, buyer have higher expectation of the product or their purchase are based on impulse rather than reason. Therefore, the efforts of manufactures to promote their goods are appreciate totally. Besides, related laws should be launched to ensure that there is no deception in any advertisement and raise healthy competition among producers.
Advertisement
has always been crucial part in the world of marketing.
However
, despite the voice claiming that advertising plays an indispensable role in stimulating customers to
purchase
items, I am with another view that
advertisement
are
so
becoming more and more prevalent in everyday life that
people
tend to less grab attention to it.
On the one hand, it
must
be admitted
that
advertisement
is the wise choice for hastening the customer’s
purchase
decisions
because
the promotion of
products
, manufactures are able to substantial profits.
For instance
, in such an information-driven global market, it is advertising that enable consumers from
different
countries to be
kept
up with the functions and features of consumer
goods
made
domestically
and abroad
so
people
who will
be attracted
by the quality of
products
, are likely to
make
an instant
purchase
of an item. In
addition
without advertising campaigns, firms could hardly enlarge the circle of customers and survive in the fierce competition.
On the one hand, I side with those who believe adverts tend to less
be concerned
by consumers. To their perspective, there is no guarantee that all manufactures which
are adverted
via several disparity kinds of media such as television, smartphone and
so
on, whether the quality of
products
are exactly the same as advertised or not.
Besides
a common belief among
many
people
commercial seldom convey the truth about
products
as they are likely to exaggerate about the superior functionality and long-lasting characteristic of their
products
to pay attention of
vast majority of
people
to stimulate costumers.
Therefore
, citizens tend to
carefully
take into considerable about features and capabilities of what stuff they want to
buy
before
making an accurate decision.
In conclusion
, as far as I concerned, costumer’s real demand depend on their
purchase
decision.
That is
to say, in
some
situations, buyer have higher expectation of the
product
or their
purchase
are based
on impulse
rather
than reason.
Therefore
, the efforts of manufactures to promote their
goods
are
appreciate
totally
.
Besides
, related laws should
be launched
to ensure that there is no deception in any
advertisement
and raise healthy competition among producers.