Marketing of a product is considered to be the key factor in any business. Every company develops and implements its own strategy by deploying special teams. But whenever a company wants to increase their popularity they introduce various offers in the form of discounts and giving away some free gifts. Introducing of free offers and discounts sparked a heated debate about its credibility and this will be described in this essay.
Every company wants to market a product in order to reach to its consumers. They uses various strategies such as flash sales, discounted prices etc. , But many think that they have been using this strategy mainly to sell their unsuccessful products which bring down their reputation. But this is completely false. We have seen in the recent times, the successful marketing strategy of MI mobile phones in India where it undergoes a flash sale of each and every product and it is the most successful consumer brand in India.
Secondly, traditional people who are more inclined towards traditional marketing ideas of going to shop and buy do think the defective goods are usually sold at discounted prices. But with increasing modern day competition, each and every company wants to make their presence in consumer hearts. This is evident from new online special marketing sales during festival times by various e-commerce sites.
There is a very minute impact on the reputation of top companies by discounted and offered sales on product. In my opinion, emerging companies has to have their sustenance with the deep rooted companies which is forcing them for discounted business.
Marketing
of a
product
is considered
to be the key factor in any business. Every
company
develops and implements its
own
strategy
by deploying special teams.
But
whenever a
company
wants to increase their popularity they introduce various offers in the form of discounts and giving away
some
free gifts
. Introducing of free offers and discounts sparked a heated debate about its credibility and this will be
described
in this essay.
Every
company
wants to market a
product
in order to reach to its consumers. They
uses
various
strategies
such as flash
sales
,
discounted
prices etc.
,
But
many
think
that they have been using this
strategy
mainly
to sell their unsuccessful
products
which bring down their reputation.
But
this is completely false. We have
seen
in the recent times, the successful
marketing
strategy
of MI mobile phones in India where it undergoes a flash
sale
of each and every
product
and it is the most successful consumer brand in India.
Secondly
, traditional
people
who are more inclined towards traditional
marketing
ideas
of going to shop and
buy
do
think
the defective
goods
are
usually
sold at
discounted
prices.
But
with increasing modern day competition, each and every
company
wants to
make
their presence in consumer hearts. This is evident from new online special
marketing
sales
during festival times by various e-commerce sites.
There is a
very
minute impact on the reputation of top
companies
by
discounted
and offered
sales
on
product
. In my opinion, emerging
companies
has to
have their sustenance with the
deep rooted
companies
which is forcing them for
discounted
business.