The table shows the advertisement expenditure by 4 car manufacturers in the year 2002 (in total and how the money was spent).

The table provides information about how much money was spent on different types of advertising by four car producers in the year 2002. In general, Renault and Porsche were the biggest spenders and they, together with Citroen allocated most of their advertising budgets to TV advertising. Range Rover, on the other hand, prioritized press advertising. More specifically, Renault and Porsche spent the most on advertising activities (59 million pounds each), whereas Citroen only allocated 36 million pounds to these. In these three companies, expenditure on TV advertising accounted for the largest proportions, ranging from 55 to 60% and spending figures for press and outdoor activities were significantly lower. It is noticeable that Renault and Porsche did not invest in advertisements in cinemas. As regards Range Rover, a total of 41 million pounds were poured into advertising, slightly more than half of which went toward press advertising. This was even higher than the figures for expenditure on outdoor (20%) and TV advertising (22%) combined.