The chart illustrates the proportion of small, medium, large corporations using social networking sites for commercial purposes from 2012 to 2016.
It is clear that figures for all types of companies that utilized social media experienced an upward trend. In terms of individuals, while large companies had the most significant social media presence over the given period.
In 2012, starting at about 78%, the percentage of large firms in social media usage was than others, then slightly decreased to 76% two years later. At the same time, compared to small and medium companies, these figures witnessed a steady increase. Both sized businesses accounted for a low percentage just about 32% for medium companies and 27% for the other in 2012. And the change was respectively witnessed after 2 years with a 20% increase in medium companies and 5% with usage of small firms.
There was a significant drop in 2015 in social media usage at all-sized companies. Social networking site rate in large companies fell by nearly 30% to hit the lowest point just over 52%, after that, this figure witnessed a roughly increase to hit the bottom again at 79%. A similar trajectory was followed by small and medium corporations’ usage of social media, these figures dropped roughly in 2015 and then experienced an increasing zeal to the highest peak in 2016.
The chart illustrates the proportion of
small
,
medium
,
large
corporations using
social
networking sites for commercial purposes from 2012 to 2016.
It is
clear
that
figures
for all types of
companies
that utilized
social
media
experienced an upward trend. In terms of individuals, while
large
companies
had the most significant
social
media
presence over the
given
period.
In 2012, starting at about 78%, the percentage of
large
firms in
social
media
usage
was than others, then
slightly
decreased to 76% two years later. At the same time, compared to
small
and
medium
companies
, these
figures
witnessed a steady increase. Both sized businesses accounted for a low percentage
just
about 32% for
medium
companies
and 27% for the other in 2012. And the
change
was
respectively
witnessed after 2 years with a 20% increase in
medium
companies
and 5% with
usage
of
small
firms.
There was a significant drop in 2015 in
social
media
usage
at all-sized
companies
.
Social
networking site rate in
large
companies
fell by
nearly
30% to hit the lowest point
just
over 52%, after that, this
figure
witnessed a
roughly increase
to hit the bottom again at 79%. A similar trajectory
was followed
by
small
and
medium
corporations’
usage
of
social
media
, these
figures
dropped roughly in 2015 and then experienced an increasing zeal to the highest peak in 2016.