Given in the bar chart is data on social media use among companies of different scales over the course of 5 years commencing from 2012.
As can be inferred from the chart, while the proportion of medium and large companies with social media presence fluctuated, more small businesses were seen online. Another key feature is that the majority of companies present on social media were large corporations.
At the outset of the period, 28% of small-size companies had presence on social networking sites. In the next three years, this figure saw a rise to 35% before declining by 5% in 2015, after which it climbed significantly to shy of 50%.
Initially, the rate of medium-size firms using social media rose from 32% to about 48%. This figure then remained stable until a drop to 30% in 2015, only to surge once again to 53% in the next year. As for large businesses, the figures hovered around 80%, except in 2015 when only 53% of large-scale companies advertised themselves online.
Given
in the bar chart is data on
social
media
use
among
companies
of
different
scales over the course of 5 years commencing from 2012.
As can
be inferred
from the chart, while the proportion of medium and large
companies
with
social
media
presence fluctuated, more
small
businesses were
seen
online. Another key feature is that the majority of
companies
present on
social
media
were large corporations.
At the outset of the period, 28% of
small
-size
companies
had presence on
social
networking sites. In the
next
three years, this figure
saw
a rise to 35%
before
declining by 5% in 2015, after which it climbed
significantly
to shy of 50%.
Initially
, the rate of medium-size firms using
social
media
rose from 32% to about 48%. This figure then remained stable until a drop to 30% in 2015,
only
to surge once again to 53% in the
next
year. As for large businesses, the figures hovered around 80%, except in 2015 when
only
53% of large-scale
companies
advertised themselves online.